Up 55%! The US hair care market continues to grow

Recently, the research agency NPD also released a report on the US hair care market, mainly focusing on the changes in the past two years.

The report states that 80% of women wash their hair two to three days a week, or more frequently; while only one-third use hair products to style their hair weekly or less.

Another report released by NPD on the use of women's hair care products also shows that consumers use the most products to help keep their hair clean and maintained. The report pointed out that the top three hair care products used by consumers last year were shampoo, conditioner and hair spray.

In fact, the hair care market has remained resilient during the pandemic, driven by the self-care trend. In 2020, overall hair care product revenue increased by 8% compared to 2019, while other beauty market revenues declined.

Looking at the latest data, from January to August 2021, sales of hair care products increased by 55% compared to the same period last year. This year, the hair care market continues to perform well.

“Consumers who purchase hair care products are highly engaged and diverse,” said Larissa Jensen, beauty industry advisor at NPD. “While nearly all women use hair care products, there is still an opportunity for brands and retailers to reach new consumers. Of particular interest is that while many women use hair spray, the frequency of use is low, so retailers can increase sales by focusing on the variety of use occasions in their messaging.”

In addition, according to a survey by Mordor Intelligence, consumers have a very high demand for natural ingredients. This has led most companies to launch hair care products containing natural ingredients. Therefore, natural and environmentally friendly hair care products are also one of the popular trends.

Finally, Jensen said that this year, as consumers begin to reintegrate into society and return to normal life, sales of hair care products and tools are expected to resume growth in addition to hair care products.

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