AliExpress announces the first batch of POP blue ocean categories in 2025. Enter now and quickly become popular

On February 20, AliExpress, one of the "Four Little Dragons Going Global", continued to increase POP investment and announced a number of blue ocean categories, including men's and women's shoes and clothing, sports and entertainment, jewelry accessories, beauty and health, auto parts, wigs, maternal and child products, etc., requiring merchants to have a supply chain foundation and cross-border operation capabilities. It is not difficult to see that the POP model will still be the focus of AliExpress in 2025.

The investment poster shows that the blue ocean categories recruited by AliExpress this time specifically cover more than 20 first-level categories and more than 300 third-level categories, including: customized T-shirts, large-size women's clothing, adult dresses, sports bag accessories, mobile phone lanyards, massage chairs/mats, glasses frames, hats and ties, baby and children's clothing, men's and women's casual shoes, customized accessories, boutique accessories, lace hairpieces, musical instruments and rackets, bicycles & fitness equipment, pet supplies, home textile products, car cleaning and maintenance, motorcycle assembly, jeans, etc.

New POP merchants in the blue ocean category that meet the requirements can enjoy the early bird new product showcase quickly breaking through 0 , direct access to SD/10 billion subsidies to accelerate the incubation of hot products, as well as traffic tilt and event registration priority, etc. It is reported that these are all scarce categories with insufficient supply calculated by the platform, and have huge market potential.

"AliExpress is paying more and more attention to our self-operated merchants." This is the common feeling of many cross-border merchants. Since clarifying the "POP + full trusteeship" dual-track driving strategy in September last year, AliExpress has indeed continued to increase its investment in the POP model with richer products to introduce more diversified new quality supplies, so that more cross-border merchants in more special categories can find new cross-border business opportunities.

On the one hand, AliExpress gives merchants more flexibility, and vigorously attracts excellent factories and integrated industrial and trade merchants to join through a series of new merchant rights such as freight reduction, penalty reduction, and even additional product shipments; on the other hand, AliExpress fired the first shot in the "cross-border anti-involution" campaign, actively intercepting and managing the "refund only" and wool party that troubled merchants, greatly reducing merchants' after-sales costs and optimizing the business environment.

"The POP model is one of the competitive advantages that differentiates AliExpress from other online shopping giants. We are very happy to see that AliExpress has recognized this, which gives us the confidence to follow the platform in 2025," said a Yiwu underwear merchant who has been operating on AliExpress for 7 years. They performed well in the just-concluded Spring Festival promotion, doubling their sales year-on-year.

Another cosplay clothing merchant from Foshan, Guangdong, also felt the platform's recent support for blue ocean categories: " With the cooperation of industry shop assistants in product launch and incubation, the traffic has increased significantly . " Their sales volume during the Spring Festival promotion month exceeded 20,000 orders. "However, I hope AliExpress can extend the delivery period for our products , " he said.

AliExpress

Blue Ocean Category