TikTok and UFC collaborate on live streaming to promote platform user diversity

According to Variety, TikTok has recently reached a long-term cooperation agreement with the Ultimate Fighting Championship (UFC) under the Endeavor Group. The main content of the agreement is that UFC will operate and release exclusive live content related to the competition on TikTok in the next few years.

The agreement stipulates that the live content released by UFC on TikTok every week will mainly revolve around UFC official competitions, which may include pre-match weigh-ins, live recordings of press conferences, athlete interviews, arena tours, and contestants' training content, etc. These contents will be distributed on TikTok accounts such as @UFC, @UFCRussia, @UFCBrasil and @UFCEurope , and the number of live broadcasts can reach hundreds.

It is reported that the goal of the UFC's cooperation agreement with TikTok is to expand the number of fans of its official TikTok account. Currently, the number of fans on TikTok exceeds 7 million, and UFC claims that videos with the #UFC tag have been viewed more than 8 billion times since 2019.

To this end, UFC will send dedicated staff to produce original TikTok live broadcasts and VOD video-on-demand content .

For TikTok, the short video platform can also attract a more diverse global user group through this cooperation and enhance its marketing capabilities for sports-related content.

The UFC and TikTok will reportedly officially launch their partnership this week and begin promoting a fight titled "UFC Fight Night: Blaydes vs. LewisUFC" on Saturday, February 20 .

Harish Sarma, TikTok 's director of global strategic partnerships for the Americas and Oceania , said they are pleased to deepen their partnership with UFC to help the TikTok community access a series of exclusive live content. In the context of the pandemic, sports fans are more eager than ever to watch exciting sporting events through live broadcasts outside the stadium.

David Shaw, UFC 's senior vice president of international and content , also said that this cooperation will be mutually beneficial for both parties . It will not only expand TikTok's video content, but also increase people 's awareness of the competition , while also providing its fan base with 7× 24 hours of non-stop exciting content.

Just like YouTube recently launched a sports channel, TikTok's layout of sports content has also indirectly expanded its marketing potential for sports products. By attracting more sports enthusiasts, sports equipment and sports game peripheral products may achieve considerable sales with the help of TikTok's e-commerce sales tools.

Interested sellers may wish to pay more attention and seize the opportunity!

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