Shopee sellers take note! Philippines site improves store index data, penalty prevention measures

It is worth noting that the seller penalty prevention measures will implement 7-day store order volume control for high-risk sellers to give sellers enough time to improve store problems.

Store data is updated weekly, and points are eliminated every quarter. If the points exceed 3, there will be a 28-day store activity restriction .

Use "7-day order volume control" to avoid subsequent scoring that may result in the store being restricted from operating for 28 days, thereby reducing the risks of subsequent operations for sellers.

Because if the store continues to delay shipments, or the orders cannot be fulfilled, insisting on accepting orders will only increase the store's shipping pressure and increase the accumulated points. In serious cases, the platform will directly freeze the account.

So how will "penalty prevention measures" work?

The most common reasons for scoring include indicators such as the non-fulfillment rate (NFR) and the delayed shipment rate (LSR) ( non-fulfillment rate = (number of order cancellations + number of returns and refunds) / total number of orders , delayed shipment rate = number of delayed shipment orders / total number of shipped orders ).

Shopee will monitor these indicators and note when sellers are at high risk . For the penalty prevention plan, it will monitor the following three indicators:

NFR or LSR ≥ 10%

Poor performance with a cancellation rate of ≥ 65% for listings with 10 or fewer items

Listings with 5 or fewer items account for ≥ 60% of returns

If the seller reaches this indicator, the system will enable 7 days of temporary order volume control to give the seller enough time to solve order process issues such as shipping and replenishment.

Both NFR and LSR are closely related to the seller’s shipping capabilities. If both indicators of the store are ≥10% , it may mean that there are problems in the order fulfillment process and inventory management.

In order to give sellers time to adjust, sellers with NFR and LSR ≥ 10% in the past 7 days will be temporarily unable to participate in flash sales and selected series activities. If the threshold is exceeded for 2 consecutive weeks, order volume control will be directly implemented, and the number of orders received will only reach the maximum value of complete order fulfillment in the previous few weeks.

For items with high cancellation rates , one of the reasons is out of stock . In order to give sellers time to update the inventory quantity of the products, 10 or less items in the store with an order cancellation rate ≥ 65% will be removed from the shelves.

Sellers can relist these products, but the platform encourages sellers to honestly list the correct inventory. If a product has a high order cancellation rate for 2 consecutive weeks, such products will be temporarily hidden for 7 days.

Sellers may also encounter items with high return rates , which may mean that the item has specific operational or quality issues. In order to give sellers a chance to resolve these issues, items in the list with 5 or fewer items accounting for a total return rate ≥ 60% will be removed from the shelves.

Sellers can continue to relist these products, but it is recommended to resolve product quality issues first. If a product has a high return rate for 2 consecutive weeks, such products will be temporarily hidden for 7 days.

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