Sellers, beware! YouTube will launch a short video beta version in the US next month

TikTok's competitor YouTube Shorts will launch a beta version in the United States next month, and the competition in the US short video track is becoming increasingly fierce!

Recently, YouTube Chief Product Officer Neal Mohan announced that it will launch a beta version of its TikTok competitor Shorts in the United States starting in March to provide more opportunities for creators .

According to Neal Mohan , more and more people are opening their own channels on YouTube , but many people find that the threshold for creation is too high. Through the short video tool Shorts , creators and artists can use their mobile phones to shoot snapshot videos .

Shorts was first launched in beta in India last September , and the number of Indian channels using the Shorts creation tool has more than tripled since early December .

Previously, Yien.com also reported that YouTube   Shorts are very popular in India . During the early trial period, Shorts reached 3.5 billion views per day !

In the coming weeks, the beta version of Shorts will expand to the United States, unlocking more tools and resources for creators and providing more opportunities for sellers in the US market .

There is no doubt that short video content is very popular in 2020, as can be seen from the sudden rise of TikTok. After witnessing the rapid development of TikTok, Instagram and YouTube are not to be outdone and have successively launched short video tools Reels and Shorts to catch up with the trend of short videos.

Independent website + social media is a sales method commonly used by many sellers . Consumers' preference for short videos and social media platforms' active development of short video functions also provide sellers with new marketing options.

Additionally, Neal Mohan mentioned in his blog post that YouTube is beta testing a new integrated shopping experience that will launch later this year .

Creators can tag products in their videos to allow viewers to purchase the products if they wish. As long as the product is in YouTube's catalog, creators can tag it and viewers can purchase the products. Currently, these products are limited to the beauty and electronics categories.

In summary, YouTube Shorts' entry into the US market is a new marketing opportunity for sellers, and YouTube is also continuously developing shopping functions on the platform. Sellers can also pay more attention to the subsequent development of YouTube Shorts in the United States.

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