New trend! Demand for "elderly toys" soars, and the blue ocean market will explode

Toys have always been considered exclusive to children, with babies of a few months old to young people being the target group. They are considered the main consumer force, and the elderly are naturally excluded.

The aging era has arrived. In today's fast-paced society, in addition to children, the elderly also need the company and comfort of toys, and the demand for toys is showing a straight upward trend.

Neglected entertainment needs

Studies have shown that the brain cells of people over 70 years old are only 65% ​​of those in their youth, so they often experience phenomena such as slow reaction and lack of concentration .

In the eyes of children, grip balls, finger exercisers, etc. are so-called elderly toys that can achieve certain effects. In fact, these products cannot truly meet the entertainment and spiritual needs of the elderly.

Toys for the elderly : a blue ocean market worth paying attention to

In recent years, the term "Dankai Era" has become popular in Japan . This group refers to those elderly people who are rich, free and nostalgic. To meet the needs of this group of people, businesses have developed a large number of "elderly toys", which have set off a trend, including nostalgic products such as models and cards .

In Europe and the United States, the term "senior toys" is not unfamiliar. The senior toys that can be seen on the market include chess, Rubik's Cube, puzzles , etc., which are very popular among consumers.

What the elderly really need is companionship and entertainment, so "intergenerational toys" are a good choice, such as fruit dice, stacking games , etc. Grandparents and grandchildren can promote affection while playing with toys, prevent the elderly from losing memory, and develop the baby's intelligence , killing two birds with one stone.

It is understood that the number of products such as assembly toys, interactive toys, and construction toys is gradually increasing. Among them, educational, interactive, and leisure toys are more popular. Hot-selling products include Nine Rings, Kongming Lock, enlarged playing cards, cola balls , etc.

Although Europe, the United States, Japan and other countries have begun to pay attention to toys for the elderly, the consumer demand for such products is still huge, and it is still considered a blue ocean market. Sellers can pay more attention to it, conduct in-depth research, and make judgments based on actual conditions.

Toys for the Elderly

Europe and America

Japan