The market size is as high as 5.1 billion US dollars, and this type of product may usher in a surge in orders!

92% of celebrants plan to buy holiday items

March 17th of every year is the traditional Irish festival - St. Patrick's Day. As Irish descendants spread across Europe and the United States, this festival has gradually become a common festival in Western countries.

On St. Patrick's Day, people usually hold parades, church services and dinner parties.

The Irish like to wear shamrocks, decorate their rooms with the colors of the Irish flag - green and yellow, wear green clothes, and give shamrock ornaments to guests.

I saw a lot of holiday T-shirts with the above elements on Amazon , and they all sold well. Then I searched for the popularity of "St. Patrick's Day" on Google Trends↓

It can be seen that as the festival approaches, the popularity is getting higher and higher.

Another survey data showed that for the upcoming St. Patrick's Day in 2021, 49% of American adults said they planned to celebrate the holiday this year.

More than 55% of people said they would avoid gatherings due to the COVID-19 pandemic, and 32% of consumers planned to celebrate the holiday by arranging a special dinner or event at home.

Celebrations require plenty of decorations and holiday gifts, with 92% of celebrants planning to purchase festive products to celebrate, and they plan to spend an average of $40.77, totaling $5.1 billion nationwide.

This reminds me of the grand Christmas celebration among Westerners. Just as there is a surge in demand for decorations such as Christmas trees among Westerners, before St. Patrick's Day, there may also be a surge in demand for such festive items among Irish people all over the world.

Sellers should be careful to avoid such sensitive words, which have caused controversy

However, Amazon has recently been caught up in a storm because of this type of product, so sellers should also be careful to avoid pitfalls!

Here's the thing - recently, the largest Irish organization in the United States (AOH) launched a petition asking Amazon to remove the following products↓

It can be seen that the T-shirt has the insulting words "F*** St. Patrick's Day", which is one of the reasons that aroused AOH's anger.

AOH believes that these products derogatory to the Irish and Irish Americans, and asked Amazon to remove such products on the grounds that it was "peddling prejudice for profit."

It is understood that AOH has also launched an online petition asking Amazon to remove such racially discriminatory products. Currently, the petition has nearly 9,000 signatures.

AOH said Amazon had in the past removed products with racially offensive content and said the Irish should be given the same treatment.

A petition signed by nearly 9,000 people has dissuaded many sellers from selling their products. However, as an important traditional festival in the West, the popularity of St. Patrick's Day cannot be underestimated. Sellers with ideas can pay attention to such holiday items, but they should also be careful not to sell products with sensitive words.

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