Hot sales: Pepperfry's most popular products

Founded in 2011, Pepperfry is India's largest e-commerce platform for furniture and household goods. The platform mainly sells home decoration products (fabric products, ornaments, hanging ornaments, etc.) and various office and home furniture (tables, chairs, sofas, etc.). In addition to the e-commerce platform, Pepperfry also has different offline distribution channels.

Peperfry analyzed the consumption habits of platform users based on past data. The data showed that overall, brown is the most popular furniture color among Indians, and brown furniture has the highest sales volume. Consumers in India's northeast prefer white and black furniture. In terms of material selection, engineered wood furniture, which is less affected by climate (humidity, temperature, etc.), is the most popular.

In addition, the best-selling furniture in southern India is office furniture (desks, office chairs, etc.) and bar furniture (especially bar stools), while consumers in Chennai, a developed city in the south, are most interested in home decoration items (various decorative handicrafts, hanging ornaments, ornaments, sofa cushions, mattresses, rattan chairs, etc.).

The most popular home item in North India is bean bags (which function like sofas, for relaxing and resting), with spending on bean bags in the region twice as high as in other regions. People in Western India and Chennai are equally interested in home decor items, but the conversion rate in the West is higher (more people buy).

The furniture industry in India is currently valued at USD 17 billion and is growing at a CAGR of 15-17% on the back of growing demand for quality products among Indian consumers , growing urban population , increasing internet connectivity and rising disposable income of individuals .

At present, the online furniture market only accounts for 3% of the Indian furniture market , but the COVID-19 pandemic has driven the growth of India's online furniture and home furnishing market. Relevant institutions predict that India's online furniture will grow at a compound annual growth rate of 80%-85% . Pepperfey , as India's largest furniture and home furnishing e-commerce platform, will also usher in better development. Sellers can pay more attention to this market and this platform.

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