Net profit of 160 billion yen a year! Yahoo Japan's performance in 2020 hits a new high

Compared with Amazon Japan, Yahoo Shopping, the third largest e-commerce platform in Japan, is indeed much more "low-key". But as the third largest e-commerce platform in Japan, it naturally needs the attention of sellers.

Yahoo Japan's revenue in the third quarter of last year was 275.4 billion yen

Recently , Z Holdings ( Yahoo Japan ) , which owns Yahoo Shopping, Yahoo Auctions and PayPay, the mobile payment platform with the largest number of users in Japan, announced its financial results for the third quarter of 2020.

Data shows that due to the significant increase in online transactions during the epidemic , Yahoo Japan's operating income in the third quarter of last year was 275.4 billion yen, an increase of 14.9% from the same period last year .

However, operating income was 47.8 billion yen, down 8.1% from the same period last year. The decrease in operating income was mainly due to some fiscal expenses caused by a series of active investments and credit card business system reforms.

It is reported that the expected full- year operating profit target for 2020 is 160 billion yen ( about 9.82 billion yuan ), with a total growth rate of 5.1%.

Data shows that the number of stores in PayPay Mall has now expanded to 2.86 million , and as of January 4, the number of registered users of PayPay Mall has exceeded 35 million.

As for Yahoo Shopping, due to large-scale investments, the number of new buyers on the platform increased by 40% compared with the same period last year , and the average spending per customer also increased by about 3% compared with the same period last year .

Significant investment in the second half of the year

Yahoo Japan believes that the second half of 2020 ( as it continues to be affected by the epidemic ) is an "opportunity for business expansion", so it made large investments in the third and fourth quarters of 2020 .

In the third quarter of 2020 , Yahoo Japan actively invested 10.8 billion yen ( about 662 million yuan ) in promotional activities such as the "Super PayPay Festival" . This measure led to a 33.7% surge in transaction volume for the shopping business in the third quarter and a 7.4% increase in repeat purchase transactions .

The total investment in the fourth quarter of 2020 nearly doubled compared to the third quarter, reaching 21 billion yen . The main content is used for promotional activities for e-commerce product sales, increasing the number of members, and integrating resources with LINE, Japan's largest communication software .

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