$120 billion market! Toys are creating a new trend, sellers should get the 4 major trends quickly

The epidemic has had a significant impact on many industries. Offline retail stores have closed one after another, online stores are also in a downturn, and the global economy has suffered a severe blow. However, during this period, the toy industry has been booming, setting off a new trend of consumption.

In recent years, the e-commerce industry for toys has been booming, with more and more consumers choosing to shop online, and the sales of toys are very impressive. It is reported that by 2023 , the global revenue of the toy market is expected to reach 120 billion US dollars .

The future development of this $100 billion market is limitless. Educational, plush, and building toys may be welcomed by more consumers. Sellers of these four major trends, get them now!

1. Intelligent and environmentally friendly baby toys

When parents choose toys for their babies, they hope that the toys can develop their babies' intelligence, language skills and motor skills . Smart baby toys with educational effects will be more popular.

At the same time, due to the increasing awareness of environmental protection, parents prefer products with environmentally friendly packaging or materials .

2. Plush toys that keep up with the trend

In recent years, plush toys have been constantly innovating, working hard on their functions and appearance . Plush toys with GPS positioning and cartoon characters are very popular. When purchasing plush toys, consumers pay more attention to whether the product is "novel" enough .

3. Reusable building toys

Building toys have always been very popular in the market. Reusable building toys such as clay, snowflakes, magnetic pieces, building blocks , etc. are very popular.

This type of product can greatly train children's hands-on and thinking abilities . It can not only broaden their thinking but also cultivate their creativity . It is the best choice for parents to buy toys for their children.

4. Blue Ocean Market : Toys for the Elderly

In many people's minds, toys are exclusive to children and adults have no demand for these products. In fact, due to long-term home stay and lack of companionship , the demand for toys among the elderly continues to grow.

At present, common toys for the elderly in the European, American and Japanese markets include puzzles, Rubik's cubes, paintings , etc., which can meet the spiritual needs of the elderly , while also exercising brain power and delaying memory decline .

It is not difficult to see that consumers' demand for toys continues to grow, and the potential of the toy market is still huge. The above four trends provide a reference for sellers. Sellers can make comprehensive judgments based on actual conditions and should not blindly follow the trend.

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