169,000 counterfeit goods seized in one year, these Amazon hot-selling products can no longer be sold!

Super Bowl peripheral products are a hit!

On February 7th local time , the 55th annual finals of the National Football League (NFL), commonly known as the Super Bowl, will be held at the Raymond James Stadium in Tampa, Florida .

The Super Bowl has been the most watched television program in the United States for many years, attracting more than 100 million viewers last year.

In 2021, when the number of confirmed cases of COVID-19 in the United States has exceeded 26.87 million, this program still aired on time, which is enough to show the enthusiasm of Americans.

The editor also searched the popularity of "Super Bowl" related keywords on Google Trends , and it was indeed impressive!

It is understood that most of the overall economic benefits of the Super Bowl come from the popularity of peripheral products, such as sporting goods, peripheral products printed with team themes, and so on.

Many sellers have also seen this business opportunity - if they sell low-priced peripheral products on the platform, they may get more orders?

However, it is impossible to "go against the wind". In addition to Americans' high expectations for this event, it has also attracted the attention of Amazon .

According to foreign media reports, Amazon and the U.S. National Intellectual Property Center will take joint action to combat Super Bowl counterfeit products.

Amazon said it will collect and share real-time information about suspected counterfeiters, including physical addresses, supply routes and shippers, in Tampa, the venue for the Super Bowl, major online shopping platforms and U.S. ports of entry, so that counterfeit goods can be quickly and effectively blocked and prevented from reaching consumers.

Amazon is ruthless in its fight against counterfeit goods

After finding counterfeit goods, Amazon will not only remove the relevant products from the platform, but can even trace the seller through the counterfeiter's information .

In addition to Amazon, other e-commerce platforms will also remain highly vigilant against counterfeit goods before and after the Super Bowl .

Recently, the US Security Agency announced that since the last Super Bowl, it has seized more than 169,000 sports-related counterfeit goods worth more than $45 million.

Some sellers speculated that perhaps because so many counterfeit products were seized during the last Super Bowl, Amazon is going so crazy this year?

Judging from Amazon’s statement, the crackdown on counterfeit products during the Super Bowl is also very strong, and many sellers have suffered greatly from issues such as brand registration and anti-counterfeiting.

Once Amazon discovers or complains about counterfeit products, the sellers will face huge losses. At this time, they are no longer considering whether the Super Bowl-related products will be popular, but worrying about whether they will have the opportunity to receive orders in the future.

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