On May 19, an insider in the cross-border e-commerce industry said that more than 500 "big sellers" are negotiating with the local platform AliExpress to cooperate with it, and the focus of the cooperation is the new project "AE Mall" just launched by AliExpress. Many of the 500 "big sellers" were previously top sellers on the overseas e-commerce platform Amazon.
The insider revealed: At a recent event held by AliExpress in Shenzhen, several of the "Sakata Five Tigers", the leading merchants who have always been regarded as trendsetters in the cross-border circle, also attended in a low-key manner.
Many people in the industry believe that on the first anniversary of the "store closure wave", more and more local big sellers have realized a cruel fact: business cannot rely on a single overseas e-commerce platform.
According to the official introduction, "AE Mall" is a key project promoted by AliExpress this year, and it is said to be suitable for merchants of a certain scale to settle in. It is generally believed that AliExpress launched the support plan "AE Mall" for high-quality merchants at this time mainly to cater to this wave of "multi-platform" layout trend.
AliExpress has not officially announced the details of the project, but some versions of the content have been circulated in the merchant circle. It is rumored that AliExpress said that it will make adjustments or even increase the amount based on the feedback from merchants. One seller said that "the version circulating in the circle may be an early unfinalized version."
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