Staying at home makes people fatter, plus-size women's clothing ushered in a new wave of popularity in the United States

For many years, Americans have had a serious obesity problem. According to statistics from the National Center for Health Statistics, as of 2018, 42.4% of American adults were obese (43% for men and 41.9% for women). According to a study by the Harvard Chan School of Public Health, by 2030, 48.9% of Americans will be considered obese, and 24.2% of them will be severely obese .

Clothing is probably the daily consumption item that has the greatest impact on obesity. Especially since the epidemic, home life has made more people lose the opportunity to exercise, their body shape has changed, and the obesity problem has worsened again in the United States . In addition, the change in modern consumers' concept of pursuing comfortable and healthy clothing has led to a stronger market demand for large-size clothing .

Research shows that by 2027, the global plus-size clothing market is expected to reach nearly $700 billion, with a compound annual growth rate of 5.9% from 2021 to 2027. Among them, the United States, a consumer powerhouse, had sales of $24 billion in the plus-size clothing market in 2020 alone .

Women have always been the main group of "external" consumption. According to the latest data from the NPD Group, sales revenue of plus-size clothing for women in the United States increased by 18% in 2021 compared with 2019, more than three times the consumer spending in the rest of the women's market .

It's not just everyday casual wear. Intimate apparel, including sports bras and shapewear , accounts for the largest share of plus-size women's clothing sales units in the United States , at 27%.

According to NPD's market trend data feedback, jeans, tops and swimwear , which have traditionally been tight-fitting clothing types, are becoming popular search categories for large-size clothing in the United States . Many American consumers hope that these types of clothing can also provide more size options .

Although plus-size women 's clothing has been popular overseas for many years , consumers still face the problem of insufficient choices due to size, style and quality .

Many plus-size clothing consumers believe that it is not easy to find perfect and well-fitting clothes . The plus-size clothing styles currently available on the market are outdated, and most sizes are only XXL, with no more size options . They tend to look for more plus-size women's clothing with more innovative designs on platforms such as Amazon and SHEIN, but they still face problems with inappropriate sizes and poor quality .

Although the plus-size clothing market has been developing for many years , it is not saturated and consumer demand is constantly changing. As a weathervane of the clothing market that cannot be underestimated, plus-size women's clothing is one of the vertical segments that clothing sellers should consider. Sellers can continue to focus on the core demands of consumers and avoid market pain points to re-position this blue ocean market .

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Plus Size Women's Clothing