What is Google Shopping? Google Shopping Review, Features

Google Shopping is a price comparison product under Google. Its purpose is to allow users to easily conduct purchase research, find information such as the features and prices of different products, and then directly contact merchants to make purchases. When users search for product terms on Google, the Google system will search for products in the merchant's product library. If there is a match and the relevance is high, it will appear on the search results page.

About Google Shopping

Users can directly see product images, user reviews, brand names, and even pricing. If interested, you can also click the scroll button on the right, which will pull up more product information. Google Shopping is like a comparison website, allowing users to browse products from multiple brands at the same time without having to switch back and forth in the search results.

Promotion scope

Currently, Google Shopping is promoted in the following countries: the United States, Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom, Canada, etc. Mainly promoted countries: the United States, Australia, Canada.

Display form

Procedure

1. Register a Google Merchant Center account and submit basic website information, including website verification, address, zip code, etc. (Note: website verification takes several hours to a day).

2. Organize product information in XML file format. Google officially provides fixed text formats, including tables, text forms, RSS1 and API formats, and the files include required attributes, recommended attributes, and optional attributes.

3. Generally, the RSS2.0 format is selected for production. After production, it is submitted to the Google Merchant Center backend. One way is to submit the file URL, and the other is to submit the product format file. After submission, it will generally prompt success or invalid in about half an hour.

4. If the submission prompt is always invalid, it may be a problem with the file format attributes on the one hand, or a problem with the product chain of the product itself. Some products are not suitable for Google Shopping.

5. After successful submission, the main product, click quantity, API data, etc. will be displayed on the Google Merchant Center control panel.

Advantages

Google has given the best position and the best display style to Google Shopping. Currently, there is little competition in this field because there are not many sellers who know how to use Google Shopping to attract traffic. In addition, Google Shopping also has the following advantages:

1. Highly attractive and interactive advertising formats

Shopping ads capture consumers’ attention by showing them relevant information and images of the products they are searching for.

2. Traffic with high order rate

Before consumers click on an ad, they notice important product information, such as price, image, and the retailer's name.

3. Easy management

There is no need to manually create ads and keywords. When consumers search, Google will automatically choose to display the most relevant products.

4. Better visibility

When search demand occurs, shopping ads can be displayed simultaneously with text search ads, allowing advertisers to double their brand exposure without any additional cost.

Factors influencing product search

1. Title: Placing product keywords in the product title can improve the relevance ranking.

2. Price: Try to find products that are cheaper than your competitors, so that you can easily gain an advantage in price and rank at the front.

3. Description: Highlight the product’s keywords and include long-tail keyword content within a limited number of words.