The collision of fashion and practicality, these are the North American spring and summer fashion selections for 2021!

Spring is coming quietly, and the spring and summer fashion trends of countries around the world have been released one after another. Any changes in international fashion trends will form a butterfly effect, affecting the fashion competition among sellers on e-commerce platforms. On the Wish platform, the Fashion category is a key category, and you also need to be very sensitive to fashion.

Recently, Wish captured the popular trends of clothing, shoes, and accessories in 2021 and summarized them based on the best-selling products in 2020 to facilitate sellers' reference and product selection.

Bright colors become consumers' preferred target

According to the annual popular colors released by London Fashion Week 2021, New York Fashion Week 2021 and Pantone 2021, it is not difficult to find that the popular colors this year are almost bright colors - light pink, bright yellow, lake blue, grass green , etc. More than ten colors are the type that make people brighten their eyes.

Pantone said: "In this moment of uncertainty and anxiety, the colors used in the two major fashion weeks in spring and summer 2021 all highlight that we need to immerse ourselves in a world of colors that reflect hope and optimism." Because bright colors can give people a sense of hope and brightness visually, in an epidemic full of fear, bright-colored products will be more attractive to consumers and give them psychological comfort.

Retro is a circle, the 90s street fashion is revived

The fashion trend of 2021 can be summed up in one word: retro . Fashion designers from brands such as LV and Chanel all used elements of the 90s street trend in their 2021 spring and summer fashion designs: neon lights, graffiti T-shirts, street-style sweatshirt dresses , etc. The charm of retro fashion can be seen everywhere on the 2021 fashion shows.

On the catwalk, hollow designs emerge in an endless stream. Various hollow clothing , such as off-shoulder and off-waist clothing, show consumers the unique charm of various parts of the human body. Combined with clothing accessories such as fishnet shawls, fishnet skirts, and fishnet stockings , the outfit is avant-garde and sexy.

Especially Kpop music, which is also very popular in North America . The boy and girl groups that recently "returned" all used hollow + fishing net clothing design elements. Under the influence of "idols", such elements have become one of the preferences of consumers.

Another bold outfit - transparent coat + exquisite underwear is gradually becoming popular among metropolitan women. Take the "mist base shirt" as an example. The annual sales growth rate of this single product on the platform is very amazing. As summer is coming, light and transparent clothing styles will be highly sought after.

Pragmatism is still the mainstream, and home comfort is more popular

When the epidemic forced people to stay at home, working from home has become the norm. Most consumers have begun to pursue pragmatism, and various home clothes, home shoes, and household items have become the top of the list .

But even so, consumers also want to add fashion elements to practical items. For example, for home clothes and home shoes, consumers want to combine comfort and beauty, and even want to design masks, which are common epidemic prevention items, with some fancy designs. Therefore, sellers need to invest more practicality and fashion in home furnishings , and modify the appearance of practical items by combining popular elements on the 2021 show.

Although sales of clothing declined in 2020, some categories are still on the rise. In particular, consumers who are unable to travel and stay at home prefer items with novel designs to relieve their boredom.

Therefore, sellers can choose products with bright colors, hollows, fishing nets and other elements in the new year, and graffiti T-shirts and street style sweater dresses can also be matched with the above elements. Home products that focus on comfort while adding popular elements will be very popular.

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Spring and Summer Fashion

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