Sales surge 184%! Orders for detergents surge on Indian grocery e-commerce Grofer

The 2020 coronavirus pandemic has changed the lifestyles of the Indian people and even the people of the world. In the past year, the shopping habits of the Indian people have also undergone major changes, with online shopping becoming the new normal for the Indian people. In addition, the categories of goods that the Indian people purchase on a daily basis have also undergone some changes.

Saurabh Kumar, founder of Indian grocery e-commerce platform Grofer , said that in the past year, sales of health and nutrition-related products on the platform have increased by 78%, personal hygiene and care products have increased by 70%, and daily necessities have increased by 75%.

Among them, sales of floor cleaners grew the fastest, reaching 184%, while ready-to-eat foods (biscuits, freeze-dried soups, etc.) surged 170%. Overall, daily necessities, staple foods, snacks, and cleaning and toiletries were the main categories people bought.

In addition to the above-mentioned items, due to the popularity of working and studying from home, there has also been an unexpected growth in personal beauty products, such as trimmers (nail clippers, small scissors, etc.), razors, hair removal products (depilatory creams, beeswax, etc.). In addition, lightweight weight scales are also very popular on the platform.

In the electronic category, smartphones and laptops grew significantly in 2020, thanks to the demand for the Internet for working and studying at home. In addition, there was also strong demand for entertainment electronics such as game consoles and televisions. Among durable home appliances, consumers prefer smart home appliances, and the demand for smart refrigerators, smart washing machines, and smart sweeping robots is growing rapidly.

The epidemic has changed the shopping habits of the Indian people, making online shopping a new normal. It has also caused a surge in sales of some unpopular or unpopular products. Although the growth rate of some categories will slow down or decline as the epidemic is brought under control and ends, overall, India's health, smart home, and cleaning and care markets will continue to grow in 2021.

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