Southeast Asia's cosmetics market revenue reaches 100 billion yuan! The cosmetics market has broad prospects

Southeast Asia's consumption capacity has increased significantly. With the acceleration of e-commerce, many categories are gradually rising in Southeast Asian countries, including the pet economy, maternal and child economy, and now the beauty economy, which are all creating a wave of hot sales in the region.

Everyone loves beauty, and women can be regarded as a large consumer group. Clothing and beauty products have always been their main expenditure. Now even more men have joined the beauty consumption army, further increasing the consumption data of cleaning and beauty products.

Southeast Asia is now also a beauty market worth hundreds of billions of dollars. Relevant data show that in 2020, the revenue of the Southeast Asian beauty and cosmetics market reached US$25.449 billion, equivalent to RMB 163.981 billion. Southeast Asia has also been listed as a "future market" that the global cosmetics industry focuses on developing.

Today's beauty and skin care are no longer as extensive as before. Category segmentation is an important factor supporting the surge in data in this consumption area. With the popularization of the Internet and the popularity of various beauty bloggers, people will divide categories according to different needs, such as cleaning, hair removal, manicure, skin care and makeup.

Beauty products are also subdivided. For example, skin care products are divided into categories for students and young people based on the target groups, which mainly include moisturizing products; for mature skin, they mainly use anti-aging and whitening products; and there are also spot-lightening and anti-wrinkle products. If divided by skin type, they mainly include refreshing, moisturizing, oil control, anti-inflammatory, soothing and many other categories.

When preparing goods, merchants must also accurately understand the needs of the target audience and control the efficacy of the products. Now, not only cosmetics products, but also beauty instruments have become hot-selling categories, including facial cleansers, hair removal devices and other cleaning equipment; acne removal equipment, skin rejuvenation equipment. According to Lazada data, during the 9.9 promotion, Foreo facial cleansing devices went on sale at the Philippines site and sales increased by 8,300% compared to the daily average within 30 minutes of going on sale.

Southeast Asian sellers can conduct market research on beauty and skin care products in different countries, control products well, and conduct precise marketing, so as to start a shopping boom in the upcoming peak season!

Southeast Asia

Beauty market

Bright prospects