100% growth! Camping supplies are experiencing explosive growth in Southeast Asia

People’s current lifestyles and consumption patterns are constantly changing with the outbreak and persistence of the epidemic. Some categories may be unable to recover due to the epidemic, but some products will usher in an explosive period during this period, and the market will continue to expand.

It is understood that due to the impact of the epidemic, camping products in Southeast Asian countries have unexpectedly ushered in a "spring". Coupled with the continuous development of the region's economy, people's demand for outdoor travel sports is increasing.

The long-term epidemic lockdown has made people eager for outdoor sports. It is understood that since 2020 , the popularity of outdoor sports products in Southeast Asia has continued to rise, among which camping supplies have seen explosive growth. According to Lazada , the outdoor sports category achieved up to 100% growth during this year's 11.11 period .

Among outdoor sports products, the demand for tents, outdoor sportswear, shoes and hats, inflatable mattresses and other products is still rising. Of course, consumers have certain concerns about specific products. For example, for outdoor tents, consumers pay more attention to the product's own support, ease of construction, breathability and waterproof performance.

For professional outdoor clothing, footwear and supplies, lightness, comfort and aesthetics are also product features that consumers are very concerned about .

For outdoor camping, inflatable mattresses are indispensable. According to surveys, consumers who buy this product not only hope to have less discomfort, but also hope that it has a certain warmth-keeping function. At the same time, sleeping bags are also a must-have for outdoor athletes, and consumers also value warmth-keeping performance and convenience.

When displaying their products, sellers must pay attention to using scenarios to showcase product features that consumers particularly like. For this type of outdoor sports equipment, products that combine comfort, durability , waterproofness and convenience are more popular with consumers .

Of course, a lightweight flashlight with long battery life is also essential during camping . The main considerations for campers when choosing this product include durability, beam range, battery duration and brightness. Relevant sellers must pay attention to whether the product performance meets market demand.

Southeast Asia Camping Supplies