TikTok Shop's Black Friday sales in the U.S. exceeded $100 million in a single day

On November 29, US time , the local traditional shopping festival "Black Friday" ushered in the sprint moment. According to the poster released by TikTok Shop, on "Black Friday", the platform's overall sales in the US area exceeded 100 million US dollars, exceeding industry expectations. Among them, the most popular product categories for American consumers are home, fashion and beauty, and the best-selling brands include Canvas Beauty, Tarte Cosmetics , etc.

TikTok Shop helps users go from discovery to purchase, and more than 170 million Americans are enjoying the holiday shopping season on TikTok. The scale and popularity of live e-commerce in the United States are also increasing.

The performance of influencers was also impressive. According to platform data, TikTok Shop had 30,000 live broadcasts in the US on Black Friday. Stormi Steele, the beauty anchor who created the first million-person live broadcast in the US this summer and the founder of the beauty brand Canvas Beauty, also made a new breakthrough during Black Friday. Not only did she break the $1 million sales mark in just two hours after the Black Friday live broadcast, setting a record for the fastest million-dollar sales; the entire live broadcast sales exceeded $2 million, breaking her own record for single-event sales in the US.

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