What is Sanrio? Sanrio Review, Features

Sanrio was founded in 1960 and is a world-renowned distributor of character brands. With the business philosophy of delivering true feelings through gifts, Sanrio is committed to the great cause of enriching interpersonal communication and has more than 500 character brands under its umbrella.

Business Scope

1. Sanrio Store

Sanrio stores are not just a place to shop, but also a place to convey feelings and cultivate friendship. There are two main types of stores: VIVITIX and GIFT GATE. VIVITIX's customers are trendy people and white-collar workers who have a keen sense of fashion, while GIFT GATE's customers are more extensive, covering consumer groups of all ages.

2. Product licensing business

Sanrio's licensing model adopts a differentiated approach, targeting consumers of different age groups and different product characteristics to carry out differentiated product planning, design and marketing promotion, and has designed and developed countless best-selling products with Sanrio's licensees. In addition, Sanrio is not only committed to developing products sold through various channels, but also actively expanding the licensing business of theme facilities, stores and promotional activities;

3. Space authorization business

Sanrio's space licensing business seeks to bring a lovely atmosphere, a visual feast, convey Sanrio's worldview, and make people's connections closer in Sanrio's warm space, allowing you to create memories that belong only to you in a happy feeling. Sanrio's space licensing business includes various large, medium and small theme parks, marketing activities, catering, entertainment, sports, education and health services. In the Chinese market where the experience economy is prevalent, it will surely give Chinese Sanrio fans a brand new experience.

Characteristics of Sanrio Portrait Stars

1. Uniqueness

Sanrio's characters all have their own unique background stories and distinctive personality traits. Based on the company's philosophy of "Small Gift, Big Smile", successive designers have independently developed unique styling patterns during the product planning process;

2. Stability

Sanrio's designs are created through continuous new product planning to maintain a fresh image. In addition, unlike some designs that are born from movies or animations, their acceptance will not decline directly because the movies or animations stop broadcasting. We will develop highly stable designs based on product characteristics through rich creativity;

3. Richness

Sanrio launches more than 10,000 products to the market every year, covering all seasons and all age groups to meet the different needs of customers. Our designers often develop patterns with rich variations to meet the needs of different product development.

Portraits of celebrities

1. Hello Kitty

2. Mymelody

3. Kuromi

4. Charmmy Kitty

5. Little Twin Stars

6.JEWEL PET

7. BadBadtz-maru (Cool Penguin)

8. Cinnamoroll

9. Sugarbunnies

10. ShinKanSen

11. KEROKERO KEROPPI