2023 Dunhuang.com Group Merchant Conference was held in Shenzhen, launching the Nebula Plan to achieve 10 billion US dollars in transactions in 3 years

On March 28, the "Red Map" 2023 APEC Cross-border E-commerce Summit and DHgate Group's Annual Merchant Conference were held in Shenzhen. In front of more than 1,500 platform merchants , Shen Xiaoyan, vice president of DHgate's investment promotion and category operations , announced that in 2023 , DHgate will focus on the celebrity economy and fully promote the overseas localization layout of online and offline integration, as well as the supply upgrade based on the needs of celebrity buyers. At the same time, it announced the launch of a new "Nebula Plan" to help merchants strongly access the celebrity economy with the best resources and anchor a new channel for Chinese manufacturing to go overseas. Through this plan, DHgate will gather 1,000 high -quality merchants, connect with 1 million high-quality celebrities, and achieve a transaction volume of US$ 10 billion within 3 years. Newman, ROMOSS, D8 , Ninebo, Camel, uneede, PISEN, P VY and other 8 well-known cross-border brands became the first merchants to join the "Nebula Plan" and held a signing ceremony at the conference site, joining hands with DHgate to create a bright future for cross-border e-commerce.

2022 Internet celebrity transaction volume increased threefold, and the influencer economy will continue to increase

According to Statista, global social e-commerce sales will be approximately US$958 billion in 2022; by 2025, social e-commerce is expected to account for 17% of all e-commerce transactions . Social e-commerce and the influencer economy are bringing new traffic dividends. In this regard, DHgate Group has a keen sense of smell. Wang Shutong , founder and chairman of DHgate Group , has previously stated on many public occasions: " Generation Z is leading global consumption trends . As a generation of social media and mobile Internet, the influencer economy they lead will become a new battleground for cross-border merchants. "

The 2022 "report card" released by Dunhuang.com at the conference also confirmed this: In the fourth quarter of 2022 , Dunhuang.com seized the opportunity of social e-commerce, focused on improving user experience and optimizing supply chain services, and the transaction volume increased by more than 20 % year-on-year , the number of active buyers increased by 41% year -on-year , and the number of new buyers increased by 55% year- on-year . At the same time , the platform's online celebrity traffic tripled year-on -year in 2022 , driving a significant increase in overall traffic. The transaction volume brought by online celebrities increased by nearly 3 times , with an average of more than 10,000 orders per day . In 2023 , the transaction volume of online celebrities is expected to contribute 30% of the platform's overall transaction volume , becoming a veritable growth engine.

Shen Xiaoyan, Vice President of Investment Promotion and Category Operations at DHgate.com

In her speech, Shen Xiaoyan announced that DHgate.com will continue the group strategy and continue to increase its investment in the influencer economy. In 2023 , it will focus on the influencer economy and fully promote the overseas localization layout of online and offline integration, as well as supply upgrades based on the needs of the influencer buyer group .

The "Nebula Project" was launched on site , achieving a billion-dollar transaction in three years

Based on the platform's annual strategy, DHgate launched a new "Nebula Plan" for merchants , announcing that it will gather 1,000 high-quality merchants, integrate group resources, and jointly build a cross-border quality supply center. With a new model of online and offline integration, it will access the celebrity economy, connect with 1 million overseas celebrities, create a new channel for Chinese manufacturing to go overseas, and achieve the goal of $ 10 billion in transaction volume within three years . Hou Jianchen, vice president of DHgate's ecology and operation support, attended the signing ceremony. Well-known cross-border brands Newman, ROMOSS, D8 , Ninebot, Camel, Uneede, Pisen, and P VY became the first merchants to join the "Nebula Plan".

It is reported that the "Nebula Project" will comprehensively cover traffic, marketing, tools, online influencers, overseas promotion, payment, logistics, collection, service guarantee, etc., aiming to help merchants build new heights for overseas business in a one-stop manner across the entire chain.

Li Cheng, Director of User Growth at DHgate.com

In terms of traffic, DHgate will launch a 100 million yuan traffic support plan for the "Nebula Plan", creating an independent product pool for "Nebula Plan" products for independent delivery to ensure independent advertising exposure. It is expected that the degree of competition for traffic of "Nebula Plan" products will drop by 300%, and the traffic obtained by a single product will increase by more than 5 times ; in terms of marketing, DHgate will invest 100 million yuan in marketing subsidies to create multiple marketing festivals; in terms of tools, similar to the capabilities of ChatGPT, DHgate's latest AI product description one-click optimization tool can help merchants optimize product introduction content and pictures in the simplest way. In the test, the weekly order volume of products using this tool increased from 10 to more than 200. This tool will also be given priority to merchants in the "Nebula Plan".

Actively participate in top fashion events in the United States and build 100 offline showrooms in the United States in 3 years

According to the latest report from eMarketer, the global e-commerce market will reach 5.4 trillion US dollars in 2022, accounting for 19.3% of the global retail market . The global e-commerce market continues to develop rapidly, but the 80 % of overseas offline opportunities should not be underestimated. At this conference, DH Online announced that it will enter the US domestic market in a big way, and will open 100 offline multi-functional spaces, DH showrooms, in major cities within three years to provide overseas buyers, channel distributors and local Internet celebrities with trendy new products and personalized services, creating a "Dunhuang Online around you". In addition, DH Online is also building a local distribution ambassador system in the United States, using the strong network and sales capabilities of local partners to help platform merchants achieve the goal of large-scale and rapid shipments .

Hu Zhenping, Vice President of Global Business Development of DHgate.com

In order to better understand and serve the American Internet celebrity group, MyyShop, a social e-commerce company under DHgate, also announced that it will target top American fashion events in 2023 , such as VidCon, Coachella, and New York Fashion Week, to enhance MyyShop's popularity among American Internet celebrities. This is also the first time that MyyShop has publicly disclosed its 2023 market plan after appearing at the "South by Southwest" exhibition as the only domestic corporate representative and landing on Times Square in the United States . It is reported that MyyShop will also rely on DHgate.   The Showroom network provides social e-commerce training for influencers. As a cross-border partner of TikTok, it also holds various workshops and interacts closely with local influencers to enhance their ability to bring products.

"We will go to buyers and influencers, integrate the group's advantageous resources , provide domestic brands with full-link solutions for overseas expansion , and work with merchants to create localized brand influence. " Shen Xiaoyan said.

Dunhuang Network