In November, US retail sales increased by 14.8% year-on-year, with clothing and sports products performing the best!

Despite the current problems in the United States, such as severe inflation and supply chain shortages, this year's U.S. holiday shopping season still set record spending.

According to the National Retail Federation ( NRF ) , core retail sales in the United States ( excluding auto dealers, gas stations and restaurants ) increased 14.8% year-on-year in November , while overall retail sales, including food services, increased 18.2% year-on-year .

NRF Chief Economist Jack Kleinhenz said: " This November 's sales are actually the highest level on record. The strongest growth was in clothing, sporting goods and home products. In addition to these three categories, sales in other categories have also increased compared to the same period last year."

According to NRF data, clothing and clothing accessories products increased by 35.3% year-on-year ; sporting goods increased by 22.1% year-on-year ; home products increased by 18.6% year-on-year. In addition, sales of electronic and electrical products, offline grocery stores, building materials and gardening supply stores, health and personal care products, and grocery beverage products increased by 17.7% , 14.2% , 12.2% , 9.1% and 8.8% year-on-year .

It is worth noting that as more and more consumers start to go out of their homes, sales in offline stores are gradually recovering, but this does not affect the continued development of e-commerce. According to NRF data, online and other non-physical store sales in the United States in November also increased by 15.1% compared with the same period last year .

NRF said that this year consumers started holiday shopping earlier than ever before . Therefore, the holiday shopping season is from early November to the end of December. November sales data can represent half of the peak season sales results .

NRF made a forecast based on current data and expects that holiday sales in the two months of 2021 will increase by 11.5% compared with the same period in 2020 , exceeding its earlier forecast of 8.5% to 10.5%. NRF pointed out that although the sales growth during this year's holiday season is not too large , its spending amount and growth rate will also set a new record.

NRF said sales in the first 11 months of this year were up 14.2% from the same period in 2020 , which is consistent with NRF 's previous forecast . In addition, full-year retail sales are expected to increase by 10.5% to 13.5% from 2020 , reaching $ 4.44 trillion to $4.56 trillion.

USA

Retail

Holiday season