What is Phlur? Phlur Review, Features

Founded in 2016, Phlur is an internet perfume brand that vertically sells niche, high-end unisex perfume products similar to those sold in luxury department stores to consumers at affordable prices.

About Phlur

• Phlur is a fragrance brand that aims to provide consumers with fragrances without the need for smell testing. On the Phlur website, consumers can see six mood boards representing a specific scent with corresponding music and descriptions. Each mood board represents a neutral fragrance. Users can choose two mood boards they like and then receive samples from the company (available for one week) to test.
• Phlur's perfumes are made of non-toxic and environmentally friendly raw materials. The packaging of the perfumes, including the perfume bottles, are also made of environmentally friendly materials. The perfume bottles contain 20% recyclable glass. For every 50 ml bottle of perfume sold, Phlur will donate $5 to the International Union for the Conservation of Nature (IUCN).