What is Noon.com

Noon.com is known as the "first e-commerce platform in the Arab region" and offers products across categories such as beauty, fashion, electronics, home, kitchen and daily necessities. Shoppers can purchase through the e-commerce website or download the app.

About Noon.com

Noon was founded in 2016 and will be headquartered in Riyadh, Saudi Arabia, and will operate in the UAE and Saudi Arabia before expanding to regions with growing populations, internet penetration and disposable income.

The total population of the Middle East is 315 million, and the Internet penetration rate is 60%, especially in the UAE, where it exceeds 90%, and almost everyone uses it. In addition, the proportion of e-commerce retail in the Middle East to total retail is only 2%, far lower than the world average of 10%. It is expected that the annual growth rate of e-commerce in the Middle East will reach 25%-30% in the next few years.

Entry requirements

1. Company business license (individual merchants are not accepted);

2. Legal person ID;

3. Company bank account;

4. The products sold comply with the regulations of the target market and meet at least one of the following conditions:

If the SKU is more than 5,000, you must provide at least one product link on Amazon or other platforms;

Have your own brand and produce high-quality SKUs (you need to provide proof of brand registration or brand authorization).

Settlement process

Click here to enter the official website to register, then:

1. Create a Noon store and fill in the relevant information as required, including: product name, email address, account and password. After creating the store, enter the company information in turn;

2. Log in to the account after creation;

3. Now that your account is ready, please complete the following two steps to activate your Noon store:

Verify Your Store, submit the required information, including trading license, ID card and passport copies, bank account details, etc.

Set Store Currency. You can set the store currency via Settings > Store Profile > Set Default Currency.

*Note : To register a Noon account, you need a local phone number in the United Arab Emirates or Saudi Arabia. Noon listing tools supports batch collection of product listings in Noon stores and exporting them to csv files.

Fees and Payments

It is understood that the fees charged by the Noon platform are only platform commissions and fixed fees, and there are no other fees. In terms of payment collection, Noon has cooperated with Payoneer to solve the problem of sellers receiving payments.

Platform Logistics

The Noon platform supports Chinese sellers to choose two logistics cooperation models, namely seller back to back, referred to as SB2B and FBN Dubai/Riyadh (similar to Amazon delivery, and warehouses are set up in Dubai and Riyadh).

Noon encourages sellers to use the overseas warehouse model because it has more advantages:

1. Using the FBN model is the only way to apply for the Noon promotion, and it also has more traffic (similar to Amazon's FBA sellers who can participate in deals);

2. Shorter delivery time and faster service;

3. The conversion rate can reach 60%;

4. The commission can be up to 30% off, and there is no operation fee, storage fee or shipping fee;

5. Facilitate the development of Saudi Arabia market and reach more users;

6. With unique labels, buyers can easily filter products with fast delivery;

7. Multiple warehouses support available in Dubai/Riyadh/Jeddah.

Development History

-On November 13, 2016, UAE entrepreneur Mohamed Alabbar and Saudi Arabia's sovereign wealth fund invested $1 billion to launch the e-commerce website Noon, entering the developing Middle East e-commerce market. The initial investment will be used to develop supporting facilities for e-commerce websites, such as payment, distribution, warehouses and employees. It is understood that Alabbar and other Gulf investors invested a total of $500 million, and the remaining $500 million came from the Saudi sovereign investment fund Public Investment Fund.

-In January 2017, Noon provided more than 20 million products to Middle Eastern families, covering fashion, electronic products, etc., aiming to become the "Amazon" and "Alibaba" of the Middle East.