Shopee's 11.11 promotion kicks off, with cross-border orders increasing 18 times in the first two hours

The leading e-commerce platform Shopee's 11.11 promotion kicked off today. In the first two hours, the number of cross-border orders increased by 18 times the same period on weekdays. Tens of thousands of cross-border sellers reached the number of orders for the whole day in just two hours. Among them, new sellers performed outstandingly, with the number of orders increasing by 70 times the same period on weekdays. Domestic products are highly favored, and the number of orders for cross-border brands increased by 37 times the same period on weekdays. As of 2 a.m., Shopee's cross-border products ushered in a buying spree, and all major categories showed explosive growth:

● Electronic products : Mobile phones and tablets continue to sell well, and the demand for electronic products such as power banks, speakers, smart watches, and bracelets has surged; household appliances such as ovens, vacuum cleaners, coffee machines, and air purifiers are very popular, with the number of orders increasing by more than 20 times compared to the same period on weekdays ; in addition, there is an emerging demand for niche products such as drawing boards, sports cameras, and projectors, with the number of orders increasing by more than 25 times during the same period on weekdays .

● Fashion categories: Cross-border evergreen categories such as shoulder bags, glasses, and baby accessories are popular; seasonal products such as sweaters, boots, and hoodies have become the favorites of consumers of the season, with the number of orders increasing by more than 30 times during the same period on weekdays ; the number of orders of potential products such as suitcases, sports shoes, and styling apparel has increased significantly, all exceeding 20 times .

● Fast Moving Consumer Goods: Domestic cosmetics, skin care products and other beauty products continue to sell well; bath and body care, maternal health care, baby outdoor products, baby furniture and other maternal and child products that meet diverse needs are strongly popular. In addition, as people's health awareness continues to improve, health foods and nutritional products are growing strongly.

● Lifestyle categories: Southeast Asian consumers showed great enthusiasm for cross-border household products, furniture, lamps, storage supplies, etc. with good quality and reasonable prices; the pet economy continued to heat up, with the number of pet food orders increasing by more than 10 times compared with the whole day on weekdays . At the same time, with the end-of-year holiday season approaching, gift packaging materials, party supplies, etc. are also selling well.

Shopee

Double 11

First 2 hours