Lipstick becomes a hot-selling product in the United States with a year-on-year growth of 48% in the first quarter

Beauty products have always been a popular impulse purchase for women, especially lipstick. Compared with jewelry and brand-name bags, lipstick is more likely to capture the hearts of women because of its low price .

Data shows that lipstick sales actually increase during an economic recession.

In the early 2000s, Leonard Lauder coined the term "Lipstick Index" to describe the above situation. During economic recessions, sales of cosmetics will increase, especially lipstick.

However, during the epidemic, sales of lipstick and lip gloss in the United States plummeted, while perfumes achieved unprecedented growth. With the issuance of government orders to lift masks and resume social activities, the cosmetics market gradually recovered, and lip gloss sales grew dramatically, with sales revenue in the first quarter of 2022 increasing by 48% compared with last year.

The United States issued regulations on resuming social interaction and removing masks, and the sales of lipstick and lip gloss were amazing

On April 18, the United States announced the cancellation of the mandatory mask-wearing order in important public places such as airports, trains, and buses. Since then, all mask orders in the United States have been lifted and social activities have resumed.

Influenced by this policy, the U.S. cosmetics market has been recovering, and lip gloss is the fastest growing product in the category, with sales revenue in the first quarter of 2022 increasing by 48% compared with last year.

According to CivicScience, the economic situation has been severe over the past year, and consumers have reduced their spending accordingly.

Compared with last year, consumers' desire to purchase non-essential goods fell to an all-time low in March this year, but after the mask order was lifted, lipstick sales in the United States have been increasing every week.

During the epidemic, the "Perfume Index" replaced the "Lipstick Index"

With the outbreak of the COVID-19 pandemic, the economic situation is not optimistic.

But unlike previous economic recessions, sales of cosmetics in the United States, especially lipstick, have dropped significantly during this epidemic.

During the epidemic, masks must be worn in public places, so lipstick has changed from a must-have item to an unnecessary product, and the "lipstick index" has been replaced by the "perfume index".

During the epidemic, sales of the perfume category increased significantly, and American consumers said that the top reason for buying perfume was to treat themselves .

The makeup category was the hardest-hit beauty category in the United States during the epidemic, but with the lifting of the mask order in the United States, lipstick has once again become an "affordable luxury" for consumers seeking comfort during the economic recession.

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USA

Lipstick