Overnight hit! Lucky designer selected by SHEIN for collaboration

According to foreign media reports, a fashion designer from Las Vegas suddenly became popular and her designs were bought by millions of people around the world just because the fast fashion giant S HEIN selected her works.

It is understood that Aliya Brown was selected along with several designers to design the style for SHEIN's summer collection, and they collaborated on the concept with the music group The Future X.

After some investigation, it was found that Aliya Brown was an immigrant from Kazakhstan and studied fashion at the Las Vegas Academy of the Arts . Previously, she launched the Leo Moon series and designed styles for music videos, movies and various stage performers .

" Las Vegas is a very unique place. You can see people wearing Dior, Chanel and SHEIN clothes on the street , and even people wearing superhero COS costumes . I feel lucky to live here , " she said.

Aliya Brown said that when SHEIN extended an olive branch to her, she couldn't believe it was true because it would push her career to new heights.

" I couldn't believe it . I was so happy that I called my mom right away. To be honest, if someone had told me a few years ago that my designs would be collaborated with a big brand like SHEIN , I wouldn't have believed it. This is a landmark milestone for me . "

According to relevant sources, SHEIN 's flagship incubator project SHEIN X will help emerging fashion designers launch their creations globally.

The powerful fashion brand takes care of manufacturing and marketing, and teaches the artists important lessons in market research and trend analysis. In turn, the artists retain the copyright to their work and earn a commission on each sale.

Aliya Brown describes the inspiration for her collaboration with SHEIN : “It’s like a summer dream closet that you can wear anywhere: to the club, to coffee with friends, shopping, or even to the bar. ”

Insiders revealed that SHEIN plans to launch another collection with Brown this fall , which will be themed on formal wear for events and holiday parties .

SHEIN

Designer