Holiday shopping season may come early? More than 40% of consumers have already started "buying, buying, buying"

Recently, cash back website TopCashback.com conducted an interesting survey of nearly 1,800 American adults. The results showed that more than half (53%) of Americans said that shopping for gifts is the most stressful part of the holiday season.

I don’t know if this is the reason, but in the Shopify-Gallup survey, more than a quarter (28%) of consumers said they would consider starting shopping earlier than before. Nearly half of young people (48%) said they would definitely move up their shopping time.

Specifically, more than 40% ( 41%) of consumers said they plan to start shopping before November, and nearly 60% (69%) said they would start in November or December. Among those who plan to start shopping earlier, 24% even said they started shopping in September, and another 17% started shopping in October; among those who plan to shop later, 39% said they would start processing their shopping lists in November, and only 20% planned to start shopping in December.

Gallup said that although Black Friday and Cyber ​​Monday are the most watched events of the entire holiday shopping season, many people start buying gifts long before Black Friday and Cyber ​​Monday, so they recommend moving holiday deals and promotions forward.

Gallup also found in the survey that 93% of consumers plan to buy holiday gifts online this year, of which 41% said they would buy most of their gifts online, and 6% planned to buy all of their gifts online. The survey also showed that the groups planning to shop online the most this holiday season are high-income consumers (people with an annual household income of more than $100,000, accounting for 55%), adults aged 30 to 49 (55%), and parents of young children (54%).

In addition, among products with the same or similar quality, functions and prices, 39% of consumers said they would consider better delivery and fulfillment experience (for example, free delivery, delivery on the same day of purchase, faster delivery). Another 23% of respondents said they would give priority to supporting local or small businesses, 16% of respondents said they valued discounts more, and another 14% said they valued product reviews more.

In another telephone poll conducted at the same time, 55% of consumers said they expect to spend the same amount on holiday gifts this year as last year, only 26% will spend less, and 19% plan to spend more. Among them, young shoppers aged 18 to 29 are more likely to say they plan to spend more on gifts this year, with 41% planning to spend the same as last year and 37% planning to spend more.

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