What is Romwe? Romwe Review, Features

Founded in 2010, Romwe is one of the fastest growing retailers and a professional women's fashion shopping website.

About Romwe

• Romwe was originally a European and American style brand under Guangzhou Ruowei Company, which integrates clothing design, production and sales. It has well-known designers, professional production lines, a strong technical team and a well-known marketing platform. Romwe was acquired by SheIn, a similar e-commerce company, in 2015.

• Romwe's clothing is derived from fashion street photography, and it brings together a large number of street fashions, making it the best choice for consumers looking for trendy clothing. Customers can go to Romwe's fan page to view some of the clothing combinations from fashion gurus and find more tips on clothing matching.

Positioning and target customers

Romwe is a cross-border sales platform for women's clothing that focuses on streetwear and fast fashion. Its target customers are girls aged 18-29 in Europe and the United States. Its prices are slightly lower than those of ZARA, but not cheap at all. This price positioning satisfies the shopping mentality of young fashionable girls: they don't want to spend too much money on current fashion clothes, but they are unwilling to buy cheap and poor quality street goods.

Main Products

The products sold by Romwe mainly include: various types of women's clothing, accessories and so on.