What is Kinja Deals

Kinja is the Deal section of Gawker, the largest comprehensive blog site in the United States. Products that can be listed on Kinja will be displayed in various sub-sections of Gawker, with an average daily traffic of tens of millions. In addition to the huge traffic, the reason why Kinja can stand out among many deal platforms is mainly because it is free promotion.

Posting Requirements

The number of feedbacks on the Amazon store exceeds 500;

The product rating is no less than 4.2 points;

The number of product reviews should be no less than 20.

Content Categories

The content includes two parts, the main post and the text link. The main post has a higher cost-effectiveness or is more novel. The editor will add a text description and a display picture, and attach a discount code to directly link to Amazon for purchase. The text link is relatively less effective, with only one line of title and discount code, and click to jump directly to Amazon.

How to become a featured post

Thousands of products try to get into the featured posts every day, but only a few are shown. The editors who decide on the products are fed up with all kinds of routines, so creativity is the key to attracting the editors' attention.

1. Maintain the creativity of the product itself . Kinja editors prefer novel, unique, and explosive products. After all, this is a blog site that needs to produce content. Without explosive points, what can you show to the millions of visitors? Therefore, it is very important to maintain the competitiveness of your own products. On the one hand, pay attention to the market and develop new categories; on the other hand, choosing to upgrade existing products is also a good choice.

2. Keep the copy creative. If the product cannot be changed, then you have to use the copy filled in when submitting the product to attract customers. Pay attention to the storytelling of the copy, and don't just introduce the product parameters and functions, which the editor can see on your Amazon post. You can appropriately intercept some well-written reviews to give the editor something to look for.

3. The creativity of the price. It is easy to understand that the lower the price, the more creative it is, and the greater the possibility of being selected by the editor. However, the discount must be within an affordable range. After all, KINJA has a terrifying amount of traffic, and it is not difficult to sell out the inventory in minutes. Only by appropriately low prices and maintaining inventory can we lay the foundation for subsequent ranking improvements.