Huge potential! The global olfactory economy market is expected to exceed 400 billion yuan

Fragrances absolutely occupy an irreplaceable position in the current personal care industry, especially for business people. Regardless of gender, during socializing, emitting a faint fragrance all over the body is also a manifestation of one's spiritual temperament.

Of course, for the general public, fragrance also has an indescribable charm. Nowadays, people not only pay attention to the cleanliness of their clothes, but also the atmosphere created by the smell is particularly important. Especially for female consumers, all the washing and care products on the body must have a certain fragrance, including shampoo, shower gel, body lotion, hand cream ...

However, the fragrance industry does have extremely high market demand worldwide . According to Euromonitor industry data, the compound growth rate of the global perfume market will be about 7% in the next five years and will reach RMB 432.1 billion in 2025. In the next few years, the global perfume industry has huge market development potential.

The video content on current social platforms is also being output to consumers. The essential elements of a refined life, of course, are inseparable from fragrance. On social media, we can see that in addition to perfume, ointments, scent beads, and various aromatherapy are also deeply loved by young consumer groups . Therefore, there will be more potential consumer markets to be developed.

Nowadays, the younger generation, especially Generation Z , has almost become the main consumer of fashion products. Their demand for refined life and personalized products has greatly increased , and more and more domestic fragrance products have gradually entered the market and won the favor of more consumers.

Moreover, this type of product is not only used as a personal consumption item , but young people also choose fragrance products as gifts for their friends or lovers, expressing their affection while also showing their own taste.

The upcoming Spring Festival and Valentine's Day on February 14th are special holidays for people to give gifts. Perfumes or fragrance products are very good choices as gifts. During these two holidays, relevant sellers can pay attention to the preferences of consumers in the target market, do a good job of store marketing, and strive to get a lot of orders during the Spring Festival and Valentine's Day!

Fragrance products

The smell economy

Global market: 400 billion yuan