What is PrettyLittleThing? PrettyLittleThing Review, Features

PrettyLittleThing is a British fast fashion women's clothing shopping website and a British fast fashion brand under bohoo. It attracts young consumers in Europe and the United States with fast fashion and low prices and has become one of the few winners in the British retail market.

About PrettyLittleThing

PrettyLittleThing takes over customers' social media feeds with killer looks and a next level aesthetic. Fashion should be accessible to all, regardless of their budget, as PrettyLittleThing offers inspiration from the catwalks and the coolest muses of the moment. PrettyLittleThing aims to inspire customers to feel confident in how they dress and present themselves to the world, and strives to build the #EveryBODYinPLT community. A movement towards body positivity, equality, and the whole self, regardless of body type, race, or gender.

Features and advantages

1. Student discounts

Students can save with Student Beans and UNiDAYS all year round at PrettyLittleThing. Use PrettyLittleThing's PLT student discount code at checkout to get 15% off your order.

2. Support diversity

Committed to promoting a diverse workforce and providing people with equal opportunity, support and respect.

3. Provide thousands of trendy clothing with free returns

Development History

In March 2012, PrettyLittleThing launched 20 products;

In 2016, the Australian website was launched, a London showroom was opened and beauty brands began to be stocked;

In 2017, it opened in France and launched PLT plus for hot girls aged 18-30;

In 2018, PrettyLittleThing E! sponsorship began;

In 2019, the Los Angeles office opened on Melrose Ave, the first recycled collection launched, the Miami showroom opened, and the Saweetie collaboration debuted at NYFW;

In 2020, the Paris showroom opened, the MENA website and Homeware were launched, and Teyana Taylor was announced as Creative Director.