What is The Princess and the Pea? The Princess and the Pea Review, Features

Founded in 2015, Princess and the Pea is a Chinese cross-border e-commerce brand that focuses on Japanese shopping. All of its products are directly supplied by the brand and shipped directly from Japan.

About The Princess and the Pea

• The categories covered by Princess Pea include beauty and personal care, nutrition and health care, household products, mother and baby products, health food, wine and beverages, second-hand fashion, etc. There are more than 3,300 Japanese brands and more than 40,000 SKUs in Princess Pea.

Development History

-In 2015, the cross-border e-commerce APP "Princess and the Pea" was launched;

- In November 2016, Princess and the Pea gained direct access to 1,000 Japanese manufacturers including Hanada Ranch, Genjichoan, HACCI, Lumielina, etc.;

-In June 2017, six executives from Amazon Japan, LOHACO, Japan's second largest direct-sale e-commerce company, and Rakuten, Japan's largest e-commerce platform, joined "The Princess and the Pea";

-In March 2017, the fashion clothing brands "Ungrid" and "jouetie" under Japanese women's clothing brand MARK STYLER were officially launched in Princess and the Pea;

-In 2017, Princess Pea joined forces with 16 first-tier wholesalers in Japan to establish the Wonder Japan Cross-Border Syndication supply chain;

-In June 2018, the Pea Princess O2O self-pickup demonstration store was established in Zhengzhou;

-In January 2020, Princess Pea received a total investment of 5.3 billion yen from SBI Holdings, Sugi Holdings and Shinkin Holdings;

-In September 2020, Princess Pea obtained the exclusive domestic cross-border agency rights of the Japanese enzyme brand Shinya Enzyme.