What is GrowingIO? GrowingIO Review, Features

GrowingIO is a one-stop data growth engine overall solution service provider. With data intelligent analysis as its core, it builds a customer data platform to create a growth marketing closed loop, helping companies improve their data-driven capabilities, empower business decisions, and achieve business growth.

About GrowingIO

GrowingIO focuses on industries such as retail, e-commerce, insurance, hotel and travel, aviation, education, content community, etc. Since its establishment, it has served thousands of enterprise-level customers and won the favor of customers such as Porsche, Givenchy, Pepsi, Anta, Heytea, Hanguang Department Store, GAC Aion, Three Squirrels, China Merchants Renhe Life Insurance, China Eastern Airlines, Didi, New Oriental and so on.

product

1. Data Platform

• Customer Data Platform;
• Data collection and fusion.

2. Smart analysis

• User behavior analysis;
• Intelligent prediction engine;
• Personalized recommendations.

3. Growth Application

• Marketing automation;
• Fission Master;
• Performance master.

Solution

1. Industry Solutions

• Retail industry;
• Insurance industry;
• Operator industry.

2. Scenario Solutions

• Build an indicator system;
• Channel flow monitoring;
• Improve traffic conversion;
• Improve user retention;
• Refine user operations.

Development History

-In 2015, it received a seed round investment of US$2.2 million from Matrix Partners China, Greylock and NEA; GrowingIO V1.0 was officially released; GrowingIO was founded.

-In 2016, it received a US$20 million Series A investment from Matrix Partners China, Greylock and NEA; GrowingIO V2.0 was officially released; and the first GrowingIO Growth Conference was held.

-In 2017, the book "Chief Growth Officer" was published; Shanghai and Shenzhen branches were established; GrowingIO V3.0 was officially released.

-In 2018, it received US$30 million in Series B funding from NEA, Matrix Partners China, and Greylock; "GrowingIO Advertising Analysis" was released .

-In 2019, the number of enterprise customers exceeded 1,000; "GrowingIO Intelligent Operation" was released.

-In 2020, "GrowingIO Growth Platform" was released; "GrowingIO CDP" was released.