What is Kohl's? Kohl's Review, Features

Kohl's , founded by the Kohl family in Milwaukee in 1962 and now with stores in 40 states, will grow by a third over the next two years after an aggressive expansion drive.

About Kohl's

Kohl's sales target is mainly young mothers with young children. Most of its stores are located in urban areas where families gather. It emphasizes shopping convenience and value for money. Kohl's has children's, youth, women's and men's product departments. The products are mainly clothing. The prices are affordable and the quality is good. In addition, there are various promotional offers, which makes it very popular.

Kohl's stores are mainly concentrated in the Midwest, Mid-Atlantic and Northeastern regions of the United States, featuring high-quality national brand merchandise at specific prices. The company's stores sell mid-priced clothing, shoes, accessories and home products, targeting middle-income customers to purchase goods for their families.

Kohl's has successfully attracted a large number of customers by launching a strong publicity campaign with various promotional methods. For example, the first 600 customers of each new store were given a Kohl's handbag; before the opening of 28 new stores in California, nearby residents received coupons worth $10. In addition, customers who filled out the application form for Kohl's credit card in the store could get a 10% discount on shopping, etc.

Store Brands

Kohl's in-store brands include high-end designer lines such as Dana Buchman, Vera Wang, Narciso Rodriguez and Peter Som, and celebrities such as Avril Lavigne, Lauren Conrad, Daisy Fuentes, Jennifer Lopez, Marc Anthony and Tony Hawk all sell branded clothing exclusively through Kohl's.

Kohl's private brands account for nearly half of the company's $19 billion in annual sales. They include in-house apparel brands such as American Beauty, Apt. 9, Croft & Barrow, Jumping Beans, So, Tek Gear and Urban Pipeline. Sonoma Goods for Life brand apparel and home goods are valued at more than $1 billion, and Kohl's announced a relaunch of the brand in 2016. Kohl's has also purchased exclusive retail rights to existing brands such as Candie's and Mudd Jeans.

Development History

-1946 Maxwell Kohl opens his first supermarket, the first of the Kohl's Food Stores chain in southeastern Wisconsin.

-In 1962, he opened his first department store, also known as Kohl's Department Stores.

-In 1972, BATUS Inc., the U.S. retail division of the British-American Tobacco Company, acquired a controlling stake in Kohl's Corp., which at the time operated 50 grocery stores, six department stores, three drug stores and three liquor stores.

-In 1979, the Kohl family left management.

-In 1983, Kohl's was sold to A&P and operated as Kohl's Food Store and Kohl's Food Emporium.

-In 2003, A&P closed all Kohl's Food Stores locations.

-In April 2005, the company opened stores in Florida and other southern states.

-Opened in January 2007 is Kohl's design office, located in the heart of New York's garment district.

-In 2009, Kohl's hired New York City advertising agency DeVito/Verdi to strengthen the Kohl's brand through a series of national television, online and social media campaigns.

-In 2015, the company opened its first OFF/AISLE test store, a chain built around selling new apparel, home goods, jewelry and accessories purchased and returned at Kohl's stores.

-In early January 2017, Kohl's stock price fell 19%.

-Ranked 157th in Fortune 500 in 2018.