What is Exact match? Exact match Review, Features

Exact match is a keyword matching type for manual advertising on Amazon. The user's search term must be exactly the same as the ad keyword, or very close to the ad keyword, in order for the ad to be displayed. This type can only recognize simple forms such as singular and plural, ing, etc. If the conversion rate of broad match is higher than that of phrase match and exact match, it means that there is no keyword corresponding to the search term in your account.

Advantages

It has the highest relevance to customer searches, can obtain the most targeted click-throughs, and has a higher conversion rate.

Disadvantages

Exact Match is the most restrictive match type and may result in fewer impressions for your ads and a narrower range of potential customers.

Exact match keywords

Utilize the Search Term Analysis Report in Sponsored Ads

1. Organize and create an advertising product catalog

The first step to discovering the best Amazon keywords for your products is to set up a general catalog campaign in Sponsored Products. This will include all of your products, whether you have two or a thousand SKUs. You can include all of your catalog in your ads so you can understand what terms your customers or potential customers are using in their searches to find your products.

The goal of Amazon keywords is to discover and bid on the keywords or search terms that customers use to find your products.

2. Get keywords

It is recommended that merchants run the search term analysis report after at least 7 days (of course, this also depends on the traffic the product receives). The main goal is to obtain enough data to select the most suitable keywords based on sufficient comparison. It is recommended to run the Search Term Analysis report for at least 7 days. Once you have collected enough data, you can manually create keywords in your manual campaign.

3. Create Manual Campaigns

Once you have identified your top keywords (those with the highest clicks, orders, product sales), the next step is to create Manual Campaigns by adding SKUs and bidding for each keyword.

4. Bidding based on ACoS

Another metric that advertisers should pay close attention to is ACoS (Advertising Cost to Sales). Sellers should analyze which keywords have high clicks but low conversion rates, as these are also inefficient keywords. Clearly understand the cost required for sales goals and use the acceptable upper limit as a benchmark for decision making.