What is Bravo Sierra? Bravo Sierra Review, Features

Bravo Sierra is the nation's high-performance personal care brand and the only personal care company built with and for the U.S. Military to meet the needs of all people living active lives.

About Bravo Sierra

• Co-founded in 2018 by Benjamin Bernet and Justin Guilbert, both of whom were formerly marketing directors of the L'Oréal Group, Bravo Sierra advocates an original healthy lifestyle and creates high-performance personal care products through communication and cooperation with active military personnel;
• Bravo Sierra is different from traditional personal care products. It is the first personal care brand dedicated to the military. With the approval of the US military, its products can be sold to the US Department of Defense Army, Air Force, Navy, etc. At the same time, it also has an official website sales channel for general consumers to purchase products;
• Bravo Sierra targets the military segment, focusing on gender-neutral style, high cost-effectiveness and high performance, simple ingredients, and prices as low as $5 to $14. It mainly covers four sub-categories: facial care, body care, grooming and hair care;
• In production and research and development, to ensure product quality, Bravo Sierra cooperates with the US military. Before the product is launched, more than 1,000 active US troops will conduct testing and trials in a real military environment to incubate products that are more suitable for military life scenarios. At the same time, Bravo Sierra has also developed a software technology platform where users can directly sign up to participate in internal testing. Bravo Sierra uses this to quickly collect user feedback for product development and promote product iteration. Bravo Sierra calls this process Social Manufacturing;
• In order to create a community atmosphere and get close to military culture, the brand has also established a "Morale, Welfare & Recreation" donation project, pledging to donate 5% of total sales to help active US military personnel, veterans and their families improve their quality of life. The founder said that he wanted to create an "original healthy lifestyle" brand based on the philosophy of the US military.