Nearly 10,000 orders sold in a single day! Domestic brands take off in the Southeast Asian market

In recent years, the global maternal and infant products market has continued to expand, showing huge room for development. Many cross-border sellers have also set their sights on this market. Last year, more than 1,300 maternal and infant companies appeared at the 134th Canton Fair Phase III .

According to the General Administration of Customs and relevant industry data, China's exports of maternal and infant products reached US$48.36 billion in 2022, a year-on-year increase of 5.6%. Among them, baby diapers and other categories performed outstandingly. In June this year, the export of baby diapers reached 1027.4038 million yuan, and the main export destinations were the Philippines, Vietnam, etc.

Among them, the domestic diaper brand SUNNYBABY has performed very well in the Thai region of TikTok . Since it was launched in May last year , the total sales of this diaper has exceeded 320,000 pieces, and the total sales volume (GMV) has exceeded 70 million baht (about 2.1 million US dollars ). In addition, this diaper is affordable and cost-effective, which can be said to be good value for money.

In the past month, the sales of this diaper have been very impressive , with the highest daily sales reaching 9,305 pieces , successfully ranking among the top ten in the sales list of this category . It can be seen that the SUNNYBABY brand is very popular in the Thai market.

SUNNYBABY is a brand under Haoyue Nursing Products Co., Ltd., which focuses on designing and manufacturing diapers for infants and young children, using soft materials and attaching importance to product safety. The company integrates R&D, manufacturing and sales, and provides consumers with stable and reliable products with a professional R&D team, advanced production technology and strict quality control system.

SUNNYBABY THAILAND store has carefully laid out the TikTok platform, improved and expanded its marketing network, and cooperated with low-cost influencers with low cooperation thresholds, using a combination of live broadcast and short videos to promote sales, which effectively saved marketing costs.

So far, SUNNYBABY THAILAND has established connections with 5,369 influencers; it has broadcast live a total of 29,800 shows, with cumulative sales of 10.7363 million baht (nearly 320,000 US dollars); the brand has also entered major supermarkets in Thailand and further developed the sinking market through marketing promotion activities.

Now, live streaming is popular in Thailand. It is estimated that by 2025, the commercial value of live streaming in Thailand will reach 3.45 billion US dollars, accounting for 38% of the value of Thailand's social media market. Now, the decline in domestic birth rate has led to a decline in demand for diapers . The SUNNYBABY brand has begun to lay out early and target overseas emerging markets. In 2023 , the company's overseas revenue reached 307 million yuan, a year-on-year increase of 17.6%.

The export scale of Chinese brands is gradually expanding , and many neglected emerging markets and segments have also been discovered, with a large number of cross-border dark horses emerging. Sellers who want to join the market can learn from their successful experiences and thrive in their own fields in the future.

Southeast Asia

Maternal and child brand