Data is out! Lazada and Shopee dominate Southeast Asia, three markets worth paying attention to

In recent years, the European and American markets, with their large number of buyers and rapid Internet development, have attracted many sellers to enter the market, and the industry competition in the region has become increasingly fierce. At the same time, another emerging market with huge potential is also rising and attracting the attention of sellers ...

Recently, relevant data on Southeast Asian e-commerce platforms in the fourth quarter of 2020 was released. The data was released by iprice , a Southeast Asian e-commerce aggregation platform . The data includes the monthly visits, download rankings and social influence of Southeast Asian e-commerce platforms in the fourth quarter of last year .

Data shows that the monthly visits of Southeast Asian e-commerce giants Lazada and Shopee continued to rise in the fourth quarter, increasing by 26% and 18% respectively compared with the third quarter , once again dominating the Southeast Asian market. Among them, the average monthly total visits of Shopee's six major sites reached 362 million , making it the most popular e-commerce platform among Southeast Asian consumers.

It is worth mentioning that in addition to Lazada and Shopee, some local platforms also performed very well. In Indonesia, Tokopedia and Bukalapak developed rapidly, with monthly visits soaring by 27 million and 7 million compared with the third quarter.

The development of the e-commerce industry in Southeast Asia is unstoppable. Among them, these three markets can be called absolute potential stocks and deserve more attention from sellers!

Indonesia: Large population, huge potential

As the largest and most populous country in Southeast Asia, Indonesia's e-commerce market has been growing year by year and is one of the most promising markets in Southeast Asia.

Data shows that Lazada Indonesia 's monthly visit growth rate is 60% , and Shopee Indonesia 's average monthly visits account for one-third of the total monthly visits in the six Southeast Asian countries .

With the increasing penetration rate of smartphones and the number of Internet users, e-commerce will become an important pillar of Indonesia's economy in the future.

Philippines: Young population, small-amount, high-frequency consumption

The Philippines is characterized by a young population, with people under the age of 23 accounting for 60% of the total population . Coupled with the high mobile phone penetration rate in the region, online shopping is becoming increasingly popular among Filipino consumers.

It is worth mentioning that the consumption characteristics of consumers in this region are small amounts and high frequency, so sellers need to pay more attention when selecting products.

Singapore: Online shopping demand is huge, with emphasis on quality

Singaporean consumers have a strong demand for online shopping and their overall consumption level is relatively high. When shopping, they pay more attention to product quality and pursue a refined life.

Data shows that in Singapore, Amazon is becoming more and more popular among consumers, with monthly visits showing a continuous growth trend.

The development of Southeast Asia's e-commerce market is limitless. As an emerging market, it still has huge potential, and sellers can pay more attention to it!