More than 1 million British people have received fake Amazon parcels

Recently, the British consumer organization Which? conducted a survey of nearly 2,000 British adults. The survey results showed that 4% of the respondents said they had received parcels from Amazon sellers, mainly magnetic eyelashes, eyelash serums, pet and children's toys, Bluetooth accessories, mobile phone cases, gloves and other relatively cheap items. The respondents said that these parcels were not ordered by them, nor were they sent by people they knew. Which? estimates that 1.1 million people in the UK have received such parcels.

The reason for this situation, Which? believes that it is a means of fake orders by Amazon's third-party sellers. Some sellers purchase goods by creating a fake Amazon account associated with the recipient's address and leave positive fake reviews to improve the product's ranking.

Rocio Concha, policy and advocacy director at Which?, said: "When shopping, consumers usually look at the sales and reviews of products to judge whether they are worth buying. This is the purchasing criterion for consumers, but now it seems to be improperly used by sellers. The normal buying and selling order of the Amazon market is being disrupted."

An Amazon spokesperson said that the platform has always been strictly controlling sellers' practice of placing fake orders, and the platform has also formulated relevant policies. Sellers who violate the policies will face withholding of funds, suspension or cancellation of sales privileges, and in serious cases, legal liability will be pursued.

Since this year, everyone has witnessed Amazon's punishment for fake orders. Many sellers have begun to follow the path of legal operation, but there are still sellers who want to "find another way".

A while ago, a group of sellers were warned by Amazon for cheating on QA.

According to statistics, 90% of consumers will carefully browse the QA before purchasing a product. Therefore, many sellers want to spend "time" on QA to improve the weight of the listing. They buy foreign IPs, seek foreign friends or service providers to ask questions. However, Amazon seems to have also focused its audit on QA, and many sellers have been caught.

It seems that Amazon has blocked all sellers’ “fast lanes” and white hat promotions are the only option from now on.

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