What is COACH? COACH Review, Features

COACH was founded in New York, USA in 1941. It enjoys a high reputation for its creative design, originality and exquisite craftsmanship. As a New York fashion design brand, its product line includes leather goods, clothing, shoes, accessories, etc.

About Coach

• COACH has always won the favor of consumers with its simple and durable style. The original design inspiration of COACH bags, which have a long-lasting reputation, actually came from a softball glove. Miles Cahn, the brand founder, was surprised to find that the softball glove became smoother and softer with use when he watched a softball game. So he tried to treat the leather specially to make it softer and not easy to fade or wear. And it can be kept perfect as new by simply wiping it with a damp cloth. Of course, such a durable and convenient design was immediately loved by consumers.
• COACH represents the most acclaimed innovative style and traditional techniques of American fashion. It has won the favor of consumers with its simple and durable style. Its products maintain high quality standards of superior materials and craftsmanship. This brand purpose that runs through it is the cornerstone of COACH's success.

Brand Culture

Looking at the development of COACH in the past decade, we can see that its core competitiveness lies in three aspects: price positioning, fashion design and sales channel advantages. Only after these three advantages are effectively integrated can the COACH brand be declared "resurrected".