Cainiao and Huaxizi join hands to create a full-link logistics solution for Chinese products going overseas

Recently, in a warehouse of Huaxizi in southern China , Cainiao logistics personnel and Huaxizi staff in neat blue work clothes carefully packed and loaded Huaxizi lipsticks . Afterwards, this pallet full of "Oriental Makeup" will depart from Guangzhou Baiyun Airport and arrive at Dallas Airport in the United States by plane. After Cainiao completes customs clearance and warehouse delivery locally, this batch of domestic lipsticks will be delivered to overseas consumers.

Relying on its identity as the cosmetics brand with the most Chinese national cultural characteristics, Huaxizi has been deeply cultivating the domestic beauty market and exploring the international beauty market. Its products have been exported to many countries and regions including Japan , the United States, and Europe .

As Huaxizi's logistics partner, Cainiao escorted the entire transportation process and launched a full-link freight solution for domestic products going overseas, which successfully delivered this batch of love locks and white porcelain lipsticks to Huaxizi's US warehouse within a week . Cainiao provides Huaxizi with a full-link logistics solution including warehouse to port, international air transport trunk lines, overseas customs clearance and distribution , and each logistics node is closely connected, which improves the overall time efficiency by about 20-30%, and prepares for Huaxizi's overseas sales. This is the second cooperation between the two overseas companies after Cainiao transported Huaxizi lipsticks on Valentine's Day this year.

Since the lipstick shells and pastes transported this time are exquisitely carved, they require special "care" in cross-border logistics. In the factory, Cainiao logistics personnel measured, weighed and reinforced the packaging of the items. Each individual container was filled with padding and adsorbent materials to prevent shaking , ensuring the safety of the lipstick throughout the transportation . In addition, since Huaxizi lipstick contains natural extracts, Cainiao assisted Huaxizi in checking the qualification certificates required for export customs declaration to ensure the smooth progress of domestic customs declaration.

"Using cosmetics as a carrier and culture as a medium to convey oriental beauty to the world is the important original intention and mission of Huaxizi's overseas expansion . We are very confident that Chinese cross-border logistics companies like Cainiao will escort Huaxizi's entire overseas expansion. " The person in charge of Huaxizi's overseas business said that as more and more domestic brands go overseas, Chinese products and culture are also better able to go global . Huaxizi hopes to become a pioneer in the overseas expansion of Chinese culture and aesthetics and create a global oriental beauty brand.

Huaxizi's overseas independent station has also opened services in 46 countries and regions, and has also settled in e-commerce platforms such as Amazon and Shopee, covering multiple markets such as Japan, the United States and Southeast Asia . According to data, Huaxizi's sales exceeded 5.4 billion yuan in 2021. In March this year, it announced that it would invest 1 billion yuan in the next five years to consolidate the Oriental beauty research and development system, focus on multiple basic research, and lay a solid foundation for creating high-quality product power and becoming a global beauty brand.

The head of Cainiao International Supply Chain said that based on Cainiao's global smart logistics network, we are honored to provide end-to-end export freight services for Huaxizi, a leader in Chinese cosmetics exports. As a Chinese cross-border logistics company, Cainiao International will open up and improve the efficiency of key nodes of different cross-border logistics based on customer needs, and provide Chinese logistics solutions for Chinese products to go overseas.

It is understood that as a global industrial Internet company , Cainiao's business covers more than 100 countries and regions around the world, providing full-link visualization, end-to-end digital logistics solutions for Chinese brands to go overseas.

Cainiao International

Huaxizi