What is AMS? AMS Review, Features

AMS (Amazon Marketing Services) is a self-service platform provided by Amazon to sellers. Amazon helps more shoppers discover and purchase sellers' products by packaging some resources on the site.

Necessary conditions for activating AMS

There are restrictions on opening AMS, and not everyone can open it. Generally speaking, offline, you need to have an Amazon Vendor Centrl or Amazon Vendor Express account to open AMS. Amazon SC accounts cannot do AMS advertising.

What is included in Amazon AMS

1. Amazon Advertising Integration Package

Including Sponsored Products (keyword advertising), Headline Search (headline search advertising) and Product Display (product display advertising).

(1) Sponsored Products

With Sponsored Product ads, you can select the products, keywords, and daily budget you want to promote. Then, based on the keyword bids you provide, you compete with other vendors to win ad placements.

(2) Headline Search

Allows a supplier to display multiple products (three or more) in one ad, which will be displayed at the top of the search results page.

(3) Product Display

In product display ads, sellers can target general customer interests or specific products and display your products on the listing page for potential customers to see.

2. Brand flagship store

A brand flagship store is a page dedicated to a brand to display its products and brand image. This page can be decorated and is the only page that can have an output link among all pages on the Amazon platform.

AMS Fees

The minimum budget is $100, and sellers only pay for clicks they actually receive.

AMS running time

It can run for up to six months.

Features of AMS

1. AMS does not require registration, nor does it require providing any trademark registration information or receipts. You can directly apply for brand qualifications from Amazon.

2. An AMS account is independent of VE, Amazon backend and other accounts. It is an account used solely for advertising delivery and management. You do not need to list products in this account, and it has all the functions of Amazon advertising (on-site), and the advertising effect is much higher than on-site advertising.

3. AMS can manage any existing brand on Amazon with the permission of the relevant owners.

4. New brands can be added at any time.

5. You may give up the management of any successfully applied brand at any time.

6. No need to submit any product images or website information.

7. One AMS account can manage 100 brands.

8. AMS advertising will automatically stop or start running advertising based on your inventory status, saving you the trouble of real-time supervision.

9. AMS can provide you with accurate advertising data reports. Downloading these reports can help you better manage your advertising business.

10. You cannot upload products, you can only promote products.

11. It has the promotion function of all Amazon advertising positions.

Advantages of AMS

1. Ads are highly visible and targeted.

2. You only need to pay for each click (not each impression).

3. Access real-time advertising campaign data.

4. You can optimize your campaigns based on this data.

5. The minimum starting price is $1.

6. You can change your campaign budget over time.

7. It can greatly increase display volume and traffic, thereby increasing sales, and provide a brand flagship store that can increase brand exposure and advertising conversion rate.

Disadvantages of AMS

Since AMS has a large exposure volume, the budget is difficult to control. In addition, it requires more operational experience than PPC advertising.

Suitable for sellers using AMS

1. It is absolutely not suitable for novice sellers. There is no need for novice sellers to use AMS right away. It is basically enough for you to do a good job in SEO and PPC.

2. AMS is suitable for sellers whose account traffic growth has encountered some bottlenecks and who have operated their accounts for a period of time. Such sellers have the experience to master AMS operations while continuing to break through traffic bottlenecks.

3. Merchants who want to build a brand on Amazon must not miss this brand major of AMS.