What is Barbie? Barbie Review, Features

Barbie is a brand of MATTEL, the world's largest toy company, which owns one of the most powerful children's and family entertainment franchise portfolios in the world.

About Barbie

• Mattel owns some of the world's best-known and most popular brands, including Barbie, Fisher-Price, Hot Wheels, American Girl, Thomas & Friends, UNO and MEGA;
• Barbie was invented by Ruth Handler and first unveiled at the American International Toy Fair on March 9, 1959. Barbie is the most well-known and best-selling doll of the 20th century. Barbie and other related accessories are made in a 1:6 ratio, the largest size of dollhouse models, also known as playscale.
• Barbie is now the world's best-selling and most popular doll for little girls. There was once an amazing record of two Barbies sold every second. So far, more than 1 billion Barbie dolls have been sold in 150 countries around the world. The average American girl aged 3 to 14 owns ten Barbie dolls, Italian and British girls own an average of seven, French and German girls own five, and in Hong Kong, Asia, the average little girl owns three Barbies. Barbie has become a cultural and political symbol. In 2012, Barbie's sales reached $1.6 billion;
• The Barbie brand has expanded to 30 different products, including Barbie pillows, Barbie quilts, Barbie wallpaper, etc. Mattel hopes that the new Barbie phone can quickly attract the attention of girls under 14 years old with the help of the success of Barbie dolls.