Walmart once again teams up with TikTok to launch a live broadcast, this time with beauty as the theme!

Following the live shopping event themed "Holiday Shop-Along Spectacular" on TikToK last December , Walmart recently planned to join forces with TikTok to launch the second live shopping event themed "Spring Shop-Along: Beauty Edition" .

The 60-minute beauty-themed Walmart & TikTok live event will be held on Thursday , March 11 at 9 p.m. EST .

Participating TikTok content creators will show viewers their favorite Walmart beauty products during the live broadcast and use them to demonstrate their skin care, makeup and hair care routines.

Viewers can purchase products from brands including NYX, Maybeline, The Lip Bar, Bliss, Kim Kimble and Marc Jacobs directly during the live broadcast , while getting tips and tutorials on beauty trends. And by simply tapping on any product pin, users can add the product to their shopping cart so that they can pay during or after the live broadcast.

Walmart’s preparation for a second live shopping event was certainly inspired by the high return rate of the first live broadcast. According to Walmart, the company ’s holiday season TikTok live broadcast event held in December last year attracted 7 times the number of viewers it had previously expected, and the number of followers on its TikTok account also increased by 25%.

Janey Whiteside, Walmart's chief customer officer, also said in an interview: "We are excited about the broad customer participation and good customer experience. In the coming days, weeks and months, we expect to see more similar events. "

At the same time, Walmart also plans to expand its advertising business by more than 10 times in the next five years to better compete with Amazon, so it is particularly important for Walmart to participate in the current popular live streaming sales activities.

In addition, Walmart CEO Doug McMillon said in an interview that Walmart sees TikTok as an "opportunity for discovery" to stimulate consumers' desire to buy.

Just as Walmart was eager to acquire a stake in TikTok in the past , Jefferies analyst Steph Wissink pointed out that as an outsider in the e-commerce live streaming industry, Walmart is an enthusiast. Walmart may be betting on a future 10 years later. It will first use TikTok to implant brand awareness among young people, and then gain the favor of brand followers with greater spending power 10 years later.

In the coming months, Walmart will also work with TikTok content creators to promote different products in different forms, thereby continuing to bring different shopping experiences to TikTok users.

How big a splash will Walmart, the world's largest retailer, make on TikTok? Let's wait and see!

TikTok

Wal-Mart

Live streaming sales