What is Abercrombie&Fitch? Abercrombie&Fitch Review, Features

Abercrombie & Fitch is an American casual clothing brand founded in New York in 1892. The interesting thing about A&F's clothes is that the creativity changes almost every season. A&F advertisements all use music, sports and other forms that young people like to show the connotation of A&F clothing.

About Abercrombie & Fitch

• The cool element in A&F's clothing style is not innate. In 1892, David Abercrombie founded A&F in New York and named it "Abercrombie Company". This small retail store is located in New York Harbor and specializes in providing high-quality camping equipment, fishing equipment and hunting equipment for a special group of outdoor sports enthusiasts and Ivy League elites.
• In 1904, Ezra Fitch, an outstanding New York lawyer, joined Abercrombie and became a partner. From then on, the store name was officially changed to Abercrombie & Fitch.
• Later, Mr. Ezra Fitch, a great marketing genius, named the brand Abercrombie & Fitch, deliberately making the name long, difficult to pronounce and remember, and sounding very cool.
• In 1988, Limited bought the cheap product sales department of "A&F". In 1992, Sly Wexner, chairman of Limited, recruited Jeffries because of his outstanding talent in casual clothing design, adding new vitality to the A&F (Abercrombie & Fitch) brand. From then on, A&F (Abercrombie & Fitch) clothing began to rejuvenate. In Jeffries' view, consumers want high-quality, classic American clothing that exudes a youthful mentality.
• A&F (Abercrombie & Fitch) is a clothing brand that has become popular all over the world from the United States. It mainly focuses on the casual and youthful style. The clothes have excellent texture and outstanding design, and are suitable for Asian body types and are very popular. The clothes are made of high-quality cotton fabrics, which are comfortable and breathable, soft to the touch, and have better sweat absorption.
• A&F (Abercrombie & Fitch) is popular all over the world with its iconic and seductive American image. This highly acclaimed hot and handsome image is perfectly interpreted in A&F, and also inherits the tenacious quality of A&F since the beginning.

Abercrombie & Fitch style

A&F advocates the college style, advocating comfort, nature, wildness, a little decadent and uninhibited, and mainly takes the casual route; A&F's tailoring is relatively narrow, the neckline design of T-shirts is relatively low, the waist is close-fitting, casual and comfortable, and highlights the sexy lines of the chest and waist. A&F's products have excellent texture and outstanding design, so the price is relatively high.