It is reported that AliExpress has launched a new feature "New Product Lightning Push" to serve POP merchants to launch new products

A merchant revealed that AliExpress is testing a new product incubation tool called "New Product Lightning Push" for POP merchants, which is mainly used to solve the problem of merchants having difficulty breaking through zero for new products. The seven-day zero-breaking rate and the 30-day explosion are the main evaluation indicators of the tool. The merchant said, "This may be the most anticipated operational tool this year."

( The “New Product Lightning Push” recruitment poster circulated in the merchant group )

It is reported that a major feature of the "New Product Lightning Promotion" is that after the backend registration is passed, the platform will carry out actions such as on-site and off-site traffic delivery, smart registration marketing activities, etc. on behalf of the merchants, and promote new products with additional platform subsidies. These on-site and off-site action combinations will help new products achieve a three-stage transition from breaking zero to potential hot products to hot products within the 30-day new product period.

“Lightning New Product Promotion” has no special requirements for merchant level. As long as the product is newly launched within 30 days and the comprehensive competitiveness of the product ranks high in the same industry, you can participate.

(AliExpress "New Product Lightning Push" background)

For categories such as fast fashion and seasonal products that have a strong demand for new products and testing, "New Product Lightning Push" can be said to be a very practical tool. The first batch of merchants who tested Lightning Push gave positive feedback, both new and old merchants. A women's clothing company in Xiamen said that the 7-day zero-breaking rate of Lightning Push increased from 12.5% ​​to 26%; another new wig merchant who just joined AliExpress in December 2024 achieved a 50% zero-breaking rate. "Product selection is very important," the merchant said.

In 2025, AliExpress will focus on merchant operations and vigorously support POP merchants. Previously, it has launched the efficient "Super Outbreak Day" for POP merchants, and this "New Product Lightning Push" provides a more certain traffic mechanism for new products.

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