How can cross-border business break through in 2025? AliExpress intensively launches the February National Investment Promotion Conference

In February 2025, AliExpress, a cross-border e-commerce platform under Alibaba, launched a new round of national investment promotion plan, focusing on recruiting new merchants in industrial belt-intensive areas such as Zhejiang, Guangdong, and Fujian. It extends an olive branch to traditional foreign trade companies, local manufacturing factories, and industrial and trade integrated companies to go overseas, and through a two-pronged policy of "traffic support + operational burden reduction", it helps Chinese manufacturing sell to the global market.

Figure: AliExpress's National Industrial Belt Investment Plan in February

Compared with other cross-border e-commerce platforms in China, the uniqueness of AliExpress lies in its global layout - occupying multiple mainstream markets such as Japan, South Korea, Europe, the United States, and Latin America. This multi-market balanced development strategy effectively disperses market fluctuations and builds considerable business stability for merchants.

For high-quality new merchants in the industrial belt, AliExpress has launched a package of policies covering traffic support, freight subsidies, fee reductions, and product quota expansion to help new merchants accelerate their growth.

"The mosquito repellent bracelet business opportunity during the rainy season in Brazil this year was discovered through a discussion between me and the business manager!" said Edwin , a new maternal and infant business owner in Yiwu, Zhejiang . After joining AliExpress for just over a year, the GMV exceeded RMB 20 million, and business has exploded in markets such as South Korea, Brazil, and Mexico.

Edwin shared his experience in product selection with the waiter. AliExpress's localization team can accurately capture regional market trends and use the "local service + industry" service model, allowing merchants to quickly complete product selection, new product launches and sales without having to be proficient in foreign languages ​​or e-commerce operations.

Roy, a Shenzhen auto parts merchant, combined standard products such as car vacuum cleaners with small and light accessories through platform data analysis, and achieved continuous conversion of "long-tail hits" in the European market outside the United States. "Through the platform's precise traffic distribution, the annual sales of products such as car vacuum cleaners have increased by more than 50%, and the monthly order volume has exceeded 60,000 orders."

In the second half of 2024, AliExpress launched a domestic "POP+full trusteeship" dual-track driving mechanism, providing merchants with flexible choices: cross-border pallets can be operated in combination with the POP model (merchant self-operated model) and the full trusteeship model; if merchants have overseas pallet advantages, they can also sell directly to the local market through " overseas trusteeship ", "US local POP" and other models .

For companies planning to expand cross-border business in 2025, AliExpress is taking an "anti-involution" stance and becoming the preferred platform for both growth certainty and risk controllability for sellers in the industrial belt.

At present, AliExpress' February investment promotion conference will be held in Zhejiang, Guangdong, Fujian and other places. Merchants can register for the conference through official channels and scan the code to get 1-on-1 guidance from the local store assistant. Seize the policy dividend period and start "one store selling to the world" to break into the global market.

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