Peak season shipments surged by more than 150%, Cainiao Poland put another overseas warehouse into use

Poland, located in the heart of Europe, is gradually becoming a new hot spot for Chinese overseas merchants to expand into the European market.

Cainiao's global supply chain data shows that in 2024, Cainiao's overseas warehouse shipments in Poland increased by more than 120 % year-on-year; among them, the peak season shipments in the fourth quarter increased by more than 150 % year-on-year. Chinese products such as 3C digital products, power tools, lighting, and auto parts that are popular among European consumers have grown particularly rapidly .

To further meet the rapidly growing logistics needs of cross-border e-commerce, Cainiao Global Supply Chain 's new warehouse in Rokitno, Poland , was recently officially put into use . As Cainiao's third overseas warehouse in Poland, the warehouse can provide B2C and B2B warehousing and distribution as well as full-link cross-border supply chain solutions for cross-border merchants, overseas brands and local brands .

According to the relevant person in charge of Cainiao Overseas Warehouse, the new Cainiao Overseas Warehouse in Poland will not only continue to use its previous rich operating experience and mature digital capabilities, but also has unique location and transportation advantages. It can reach Poland's Poznan Airport, Szczecin Port and Berlin, Germany in an average of 2 hours.

Pictured is the shelf in Cainiao's overseas warehouse in Poland

It is reported that as a new dark horse in cross-border e-commerce, the Polish e-commerce market has experienced explosive growth. According to Ecommerce News Europe, the size of the Polish e-commerce market will reach 58 billion euros in 2024 and maintain a growth rate of 10%-15% in 2025. Chinese products are very popular among Polish consumers . According to a survey by Poland's "Republika", about 30% of consumers have purchased Chinese products at least once in half a year, and more than half of consumers will purchase products on Chinese e-commerce platforms. The strong demand is attracting more and more cross-border sellers to explore the Polish market, and with it comes the growing demand for logistics.

Currently, Cainiao Global Supply Chain operates three overseas warehouses in Poland , which can achieve "2-3 days delivery" for Polish warehouse distribution and "7 days delivery" for pan-European warehouses . In addition, it has successfully operated customized warehouses for multiple brands and platforms, achieving the fastest warehouse opening time of 60 days and a 24-hour delivery timeliness rate of up to 99.9%.

Take a fast fashion brand served by Cainiao Overseas Warehouse in Poland as an example. Through the intelligent and digital upgrade of Cainiao Overseas Warehouse system, the whole process from receiving goods into the warehouse for quality inspection to packaging and delivery has achieved refined and standardized management. On the one hand, the intelligent system recommends storage locations, reduces manual inspection steps and improves product warehousing efficiency ; on the other hand, the algorithm optimizes the picking method and path, which also improves the accuracy of order picking.

The picture shows a warehouse in Poland of Cainiao Overseas Warehouse

It is reported that Cainiao Global Supply Chain currently operates more than 40 overseas warehouses in 18 countries and regions in Europe, North America, Asia-Pacific and other regions, providing omni-channel, end-to-end supply chain management solutions and warehouse and distribution operation services for a large number of domestic and foreign brands and merchants. In Europe, Cainiao's overseas warehouses have formed storage facilities of more than 400,000 square meters , and have achieved "2-3 days delivery" in warehouses and distribution in Poland, the United Kingdom, France, Germany, Spain and other countries .

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