On the first day of the overseas Double 11 sales, AliExpress officially announced its new Spanish spokesperson!

According to overseas media reports, on November 11, AliExpress officially launched its Double 11 sales worldwide. On the same day, AliExpress officially announced in Spain that the famous movie star Jaime Lorente would be its new spokesperson to help boost the Double 11 sales.

Public information shows that Jaime Lorente is a new generation actor in Spain with more than 14 million fans on Instagram. He became popular all over the world for his roles in "Money Heist" and "Elite".

Spain has always been a key market for AliExpress, and it is well-liked by local consumers. According to the 2024 market research released by Elogia, a third-party digital marketing agency, AliExpress has become one of the most popular online shopping platforms for Spanish consumers, second only to Amazon.

The "European Cross-border Commerce Market Report" by research organization CBCommerce.eu also shows that AliExpress has become the second largest cross-border e-commerce platform in Europe after Amazon. The ranking is based on indicators such as comprehensive turnover, cross-border transaction volume, number of foreign visitors and search engine optimization.

(According to CBCommerce.eu report, AliExpress has become the second largest cross-border e-commerce platform in Europe)

This year, AliExpress’ Double 11 will be officially on sale for 8 days from November 11th to November 18th, followed by Black Friday, which will be officially on sale for 12 days from November 22nd to December 3rd.

The reporter learned from AliExpress that on the first day of sales, AliExpress's sales in key markets such as South Korea, Brazil, Spain, France, the Middle East, and the United States all increased by more than three digits compared to the first day of the big promotion in August. Among them, digital devices such as mobile phones, tablets, and game consoles are the most popular products among Spanish consumers.

According to previous media reports, AliExpress doubled its investment in overseas markets this year. Since November, AliExpress's Double 11 advertisements have covered the streets of the UK, South Korea, and Spain, bringing the Double 11 shopping carnival to all parts of the world before Black Friday.

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Double 11